Saudi Souq Okaz festival set to become major tourist attraction

There are more than 30 facilities equipped to host the shows and events at the festival. (File/AFP)
Updated 17 June 2018

Saudi Souq Okaz festival set to become major tourist attraction

  • It is organized by the Saudi Commission for Tourism and National Heritage (SCTH) in cooperation with various government bodies
  • Okaz Avenue for Culture, organized by the SCTH, is one of the souq’s most important features

Saudi Arabia is all set to organize yet another mega cultural event, Souq Okaz, which has all the potential of becoming a major tourist attraction. 

The 12th edition of the festival will begin in Taif on June 27 and continue until July 13 under the patronage of King Salman.

It is organized by the Saudi Commission for Tourism and National Heritage (SCTH) in cooperation with various government bodies. 

The SCTH is working overtime to transform Saudi Arabia into a major global tourism hub. Commenting on the SCTH efforts, Taif University President Husam Zaman said the addition of new activities to the 12th edition of Souq Okaz will give a huge boost to the Kingdom’s tourism sector.

The academic said the SCTH is building a unique tourism and cultural ecosystem in Souq Okaz. The success of the SCTH’s efforts will transform this annual festival into a modern event, he added. 

He was of the view that the repackaging of Souq Okaz was in line with the Kingdom’s policies aimed at diversifying its economy and reforming all sectors. 

There are more than 30 facilities equipped to host the shows and events at the festival, in addition to the Prince Khaled Al-Faisal Theater, the open stadium for popular art, auctions and souvenir shops. The souq will also feature shops for craftsmen, restaurants, a media center and a mini horseracing track. 

Okaz Avenue for Culture, organized by the SCTH, is one of the souq’s most important features, which this year will host more than 150 attractions, including heritage and cultural events, theater performances, and arts and crafts.

New events this year include presentations of stories from the life of poets such as Amr bin Kalthoum, Antra bin Shaddad, Zuhair bin Abi Salma, Emreo Al-Qais, Tarafa bin Al-Abd, Al-Asha and Qais Saeda, along with many other shows.

“The project will be the first all-inclusive tourist attraction in Saudi Arabia and is expected to attract more than 2 million tourists every year and will help boost the gross domestic product by SR9 billion, and create 12,000 new job opportunities,” Zaman said.

He also believes Souq Okaz will provide a good environment for investors.

The president of Taif University said the completion of the Souq Okaz city is one of Vision 2030’s targets, which include rapidly establishing and developing tourist attractions and encouraging the private sector to invest in them.

He said: “Through our contribution to the preparation and implementation of the cultural program of Souq Okaz, Taif University aims to link the project’s activities with the objectives of Vision 2030 and the National Transformation Program 2020 by supporting the arts, cultural, and tourism sectors.

“The efforts of Taif University and its partners in this project will have a significant impact on refining the skills of local artists, improving domestic products, and strengthening the Kingdom’s international tourism status.”

According to Zaman, Taif University is keen through its role in the cultural committee to present an interactive cultural program during the festival.

“The program will be full of cultural seminars, poetry and literary and creative competitions,” he added.

The academic said the cultural program of Souq Okaz is renewed every year, and among development efforts, the cultural committee decided to restructure the contests of the festival’s 12th edition.

“This year’s contests include the Souq Okaz Film Contest,” he said, “It targets the Kingdom’s filmmakers who managed to turn their creative ideas into films and aims to encourage competition among them and promote creative thinking that contributes to supporting the economy.”

“The cultural program’s development initiatives also include an international calligraphy award and a graffiti award,” he said. 

“The committee has also decided to expand the theatrical performance contest to accept participants from other Gulf Cooperation Council countries.”


King Salman’s guests laud Hajj facilities

They paid tribute to the guest program, which allowed them to visit the sacred places, historical sites and Islamic landmarks in Makkah and Madinah, all at the expense of King Salman. (SPA)
Updated 1 min 32 sec ago

King Salman’s guests laud Hajj facilities

  • There were 634,379 domestic pilgrims, of whom 67 percent were non-Saudi

MADINAH: A number of guests from Tunisia and Morocco, who also came as part of the program, lauded the efforts and services provided them during the season.
In statements to the Saudi Press Agency, they admired the projects in the Two Holy Mosques and the holy sites, citing them as evidence of the Kingdom’s dedication to pilgrims and its keenness to help them worship in comfort.
They paid tribute to the guest program, which allowed them to visit the sacred places, historical sites and Islamic landmarks in Makkah and Madinah, all at the expense of King Salman.
There were 2,489,406 pilgrims at this year’s Hajj, according to the General Authority for Statistics (GASTAT), and 1,855,027 of them came from outside the Kingdom. There were 634,379 domestic pilgrims, of whom 67 percent were non-Saudi.