FaceOf: Aseel Al-Hamad, board member of the Saudi Arabian Motor Federation

Aseel Al-Hamad
Updated 24 June 2018
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FaceOf: Aseel Al-Hamad, board member of the Saudi Arabian Motor Federation

  • Al-Hamad is an interior design engineer graduate, painter and businesswoman who followed her dream about Ferrari cars
  • Al-Hamad is also a member of the Ferrari Owners’ Club in Saudi Arabia

Aseel Al-Hamad, the first Saudi woman board member at the Saudi Arabian Motor Federation (SAMF) and the first Saudi woman to own a Ferrari, is confident that allowing women to drive will have created a positive reflection of Saudi Arabia around the world.
Al-Hamad was appointed as a board member of SAMF in December 2017. She also works as the sports cars section manager at Rose Auto Magazine, the first ladies’ auto magazine in the Middle East.
Al-Hamad is an interior design engineer graduate, painter and businesswoman who followed her dream about Ferrari cars. She owns a successfully run design company called IDegree Design.
She received her bachelor’s degree in interior design from Prince Sultan University in 2009 and did a short interior design course at University of the Arts London in 2013. Al-Hamad is doing her master’s in business administration at Al-Faisal University.
PR Arabia awarded Al-Hamad in February 2018 for her efforts in educating Saudi women on motorsports and driving safely. She was also selected as the jury member of the 6th edition of PR Arabia Auto Awards in Saudi Arabia.
She has won many prizes in drawing and painting competitions. In 2000, Al-Hamad won first prize for the Art Painting Competition in Riyadh, followed by another one the following year, for L’art Pur.
Al-Hamad is also a member of the Ferrari Owners’ Club in Saudi Arabia, the International Automobile Federation and the Saudi Council of Engineers. She believes that the new generation is talented and full of new business ideas.
Earlier, speaking to Arab News, she said: “I was so pleased by the decision, just like any other Saudi woman, and I was assured that my decision to buy the car of my dreams was the best decision to make. I am so happy because I will drive in the Kingdom.”


High-level investment forum aims to further boost business between Saudi Arabia and Japan

Updated 18 June 2019
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High-level investment forum aims to further boost business between Saudi Arabia and Japan

  • Japan is one of Saudi Arabia’s most important economic partners

TOKYO: More than 300 government, investment and industry leaders on Monday took part in a high-level gathering aimed at further boosting business opportunities between Saudi Arabia and Japan.

The Saudi Arabian General Investment Authority (SAGIA) welcomed key figures from the public and private sectors to the Saudi-Japan Vision 2030 Business Forum, held in Tokyo.

Hosted in partnership with the Japan External Trade Organization (JETRO), the conference focused on the creation of investment opportunities in strategic sectors of the Kingdom. Delegates also discussed key reforms currently underway to enable easier market access for foreign companies.

Speaking at the event, Saudi Economy and Planning Minister Mohammed Al-Tuwaijri, said: “Today’s forum is a testimony to the success of the strategic direction set by the Saudi-Japanese Vision 2030 two years ago, which seeks to drive private-sector involvement, both by partnering with public-sector entities.”

SAGIA Gov. Ibrahim Al-Omar said: “At SAGIA, we have been working on creating a more attractive and favorable business environment in Saudi Arabia, which is making it easier for foreign companies to access opportunities in the Kingdom.”

Japan is one of Saudi Arabia’s most important economic partners. It is the Kingdom’s second-largest source of foreign capital and third-biggest trading partner, with total trade exceeding $39 billion.

JETRO president, Yasushi Akahoshi, said: “Saudi-Japan Vision 2030 has made great progress since it was first announced. Under this strategic initiative, the number of cooperative projects between our two countries has nearly doubled, from 31 to 61, and represents a diverse range of sectors and stakeholders.”

Since 2016, the Saudi government has delivered 45 percent of more than 500 planned reforms, including the introduction of 100 percent foreign ownership rights, enhancing legal infrastructure and offering greater protection for shareholders.

As a result, the Kingdom has climbed international competitiveness and ease-of-doing-business rankings, with foreign direct investment inflows increasing by 127 percent in 2018 and the number of new companies entering Saudi Arabia rising by 70 percent on a year-on-year basis in the first quarter of 2019.