FaceOf: Aseel Al-Hamad, board member of the Saudi Arabian Motor Federation

Aseel Al-Hamad
Updated 24 June 2018
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FaceOf: Aseel Al-Hamad, board member of the Saudi Arabian Motor Federation

  • Al-Hamad is an interior design engineer graduate, painter and businesswoman who followed her dream about Ferrari cars
  • Al-Hamad is also a member of the Ferrari Owners’ Club in Saudi Arabia

Aseel Al-Hamad, the first Saudi woman board member at the Saudi Arabian Motor Federation (SAMF) and the first Saudi woman to own a Ferrari, is confident that allowing women to drive will have created a positive reflection of Saudi Arabia around the world.
Al-Hamad was appointed as a board member of SAMF in December 2017. She also works as the sports cars section manager at Rose Auto Magazine, the first ladies’ auto magazine in the Middle East.
Al-Hamad is an interior design engineer graduate, painter and businesswoman who followed her dream about Ferrari cars. She owns a successfully run design company called IDegree Design.
She received her bachelor’s degree in interior design from Prince Sultan University in 2009 and did a short interior design course at University of the Arts London in 2013. Al-Hamad is doing her master’s in business administration at Al-Faisal University.
PR Arabia awarded Al-Hamad in February 2018 for her efforts in educating Saudi women on motorsports and driving safely. She was also selected as the jury member of the 6th edition of PR Arabia Auto Awards in Saudi Arabia.
She has won many prizes in drawing and painting competitions. In 2000, Al-Hamad won first prize for the Art Painting Competition in Riyadh, followed by another one the following year, for L’art Pur.
Al-Hamad is also a member of the Ferrari Owners’ Club in Saudi Arabia, the International Automobile Federation and the Saudi Council of Engineers. She believes that the new generation is talented and full of new business ideas.
Earlier, speaking to Arab News, she said: “I was so pleased by the decision, just like any other Saudi woman, and I was assured that my decision to buy the car of my dreams was the best decision to make. I am so happy because I will drive in the Kingdom.”


Sharqiah Season: What to expect this weekend?

Updated 46 sec ago
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Sharqiah Season: What to expect this weekend?

RIYADH: A bumper program of entertainment is being lined up in the Eastern Province for the biggest weekend yet of Sharqiah Season.

Concerts, a film festival, and a spectacular air race are just some of the events due to take place in the region as part of attractions for both Saudis and visitors to the Kingdom.

The action gets underway with the fifth annual Saudi Film Festival taking place from March 21 to 26 at the King Abdul Aziz Center for World Culture (Ithra) in Dhahran.

Organized by the Saudi Arabian Society for Culture and Arts (SASCA) in Dammam, in partnership with Ithra, the movie fest will honor Saudi and Gulf cinema figures and include 10 training workshops and 10 seminars.

The festival aims to promote opportunities for Saudi talent in the film industry and flicks from the UAE, Bahrain, Kuwait and Oman will be included among screenings.

All participating films will be shown during the event, and there will be a Golden Palm award for best documentary about a Saudi city and best poster (based on audience voting). A winners’ presentation will take place at the closing ceremony, after which the films will be screened at the Ithra center.

Tickets can be purchased via Ithra’s website, with options for single-day, four-day, and VIP passes.

Meanwhile, the long-awaited Red Bull Air Race demo comes to Dammam from March 21 to 23. The event, organized along with the General Sports Authority, will provide spectators with a warm-up taster for the Red Bull Air Race World Championship 2019 season finale, to be held in Saudi Arabia in November.

The air-racing competition, developed in 2003 and accredited by the Fédération Aéronautique Internationale (FAI), is billed as “the most advanced aerial challenge in existence.”

Using the fastest, most agile, high-performance race planes, pilots fly just meters from the ground and against the clock to complete an obstacle course full of twists and turns. The air spectacular takes off at Dammam Corniche between 1 p.m. and 6 p.m.

Saturday will also see the highly anticipated Color Run come to the South Alkhobar Corniche. The 5-km dash involves participants being doused with colored powder at the end of every kilometer. Runners start dressed all in white and emerge at the end of the run covered in the colors of the General Entertainment Authority’s logo.

The untimed run takes place between 5 a.m. and noon and rest areas offering refreshments and entertainment will be available between stops.

For concert fans the Asharqiah Music Festival will feature performances by major names at Dammam’s Life Park. US rapper Pitbull and Canadian DJ Deadmau5 will take to the stage on March 21, and March 22 will witness performances by Egyptian vocalist Amr Diab, US-Moroccan rapper French Montana, and American singer Akon.

Lovers of regional music are not left out, with appearances by Assala Nasri and Mutrif Al-Mutrif on March 22, and Nabil Shuail and Hatem Al-Iraqi on March 23, all at the Prince Faisal Bin Fahd Center in Al-Qatif.

Sharqiah Season, the first of 11 Saudi seasons of entertainment planned for 2019, will run until the end of the month with more than 83 different events scheduled across nine cities in the region.