FaceOf: Aseel Al-Hamad, board member of the Saudi Arabian Motor Federation

Aseel Al-Hamad
Updated 24 June 2018
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FaceOf: Aseel Al-Hamad, board member of the Saudi Arabian Motor Federation

  • Al-Hamad is an interior design engineer graduate, painter and businesswoman who followed her dream about Ferrari cars
  • Al-Hamad is also a member of the Ferrari Owners’ Club in Saudi Arabia

Aseel Al-Hamad, the first Saudi woman board member at the Saudi Arabian Motor Federation (SAMF) and the first Saudi woman to own a Ferrari, is confident that allowing women to drive will have created a positive reflection of Saudi Arabia around the world.
Al-Hamad was appointed as a board member of SAMF in December 2017. She also works as the sports cars section manager at Rose Auto Magazine, the first ladies’ auto magazine in the Middle East.
Al-Hamad is an interior design engineer graduate, painter and businesswoman who followed her dream about Ferrari cars. She owns a successfully run design company called IDegree Design.
She received her bachelor’s degree in interior design from Prince Sultan University in 2009 and did a short interior design course at University of the Arts London in 2013. Al-Hamad is doing her master’s in business administration at Al-Faisal University.
PR Arabia awarded Al-Hamad in February 2018 for her efforts in educating Saudi women on motorsports and driving safely. She was also selected as the jury member of the 6th edition of PR Arabia Auto Awards in Saudi Arabia.
She has won many prizes in drawing and painting competitions. In 2000, Al-Hamad won first prize for the Art Painting Competition in Riyadh, followed by another one the following year, for L’art Pur.
Al-Hamad is also a member of the Ferrari Owners’ Club in Saudi Arabia, the International Automobile Federation and the Saudi Council of Engineers. She believes that the new generation is talented and full of new business ideas.
Earlier, speaking to Arab News, she said: “I was so pleased by the decision, just like any other Saudi woman, and I was assured that my decision to buy the car of my dreams was the best decision to make. I am so happy because I will drive in the Kingdom.”


Jeddah to host first global village in Saudi Arabia

The marketing plan of the village has been put in place to target private and international schools to ensure high attendance. (Shutterstock)
Updated 21 January 2019
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Jeddah to host first global village in Saudi Arabia

  • “Participants from some 50 countries have so far confirmed their interest in taking part in the festival, which will be held on an area of more than 45,000 square meters,” Suzan Eskander said

JEDDAH: For the first time in Saudi Arabia, Jeddah will host a multicultural festival that takes visitors on a virtual tour of 50 countries.
The global village will be set up inside Atallah Happy Land Park along the city’s famous waterfront every day from 5 p.m. to midnight between Feb. 28 and March 29.
The event is one of many aiming to enhance tourism, as well as the local economy.
Suzan Eskander, director-general of International Image, the organizing company, told Arab News that the village is expected to attract 1 million visitors.
“Participants from some 50 countries have so far confirmed their interest in taking part in the festival, which will be held on an area of more than 45,000 square meters,” she said.
“There will be pavilions for participants from five Gulf Cooperation Council states, 10 Arab countries, 18 African countries, 10 European countries and four countries from the Americas.”
She added that folkloric dances would be performed by bands from each country.
“Performers will be dressed in traditional costumes,” she said. “Visitors can also enjoy dishes and traditional products from different countries.”
Eskander also said paintings portraying heritage and culture in the different countries would be on display.
“In addition, we are hopeful that the children’s zone will wow young visitors,” she said. “Little guests can develop their skills in drawing and games, as well as play zones.”
Eskander said the village was timed to coincide with the city’s good weather season, adding that a marketing plan has been put in place to target private and international schools to ensure high attendance. Eskander expressed her gratitude to the General Entertainment Authority for their continued support and cooperation.
“They have not only provided us instructions for obtaining the festival’s license, but are still following up to ensure that everything is going smoothly,” she said.