Coke Studio set to give world a Pakistani culture shock

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Ariana and Amrina of Kalash Valley, whose episode was the opener for Coke Studio Explorer. They and the other artists featured in the mini series and will be present for the eleventh season as well. (Photography credit: Insiya Syed, Courtesy: Lotus PR)
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Zohaib Kazi and Ali Hamza, the producers behind season 11 of Coke Studio, have had a long-running relationship with the platform. Kazi served with management and production for seven seasons and Hamza performed on the platform with his band Noori as well as serving as musical director for last year’s run. (Photography credit: Insiya Syed, Courtesy: Lotus PR)
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Mishal Khawaja of Lahore will be featured in the upcoming season as well as Explorer. Coke Studio has a history of unique collaborations between contemporary and diverse ethnic musical stylings. (Photography credit: Insiya Syed, Courtesy: Lotus PR)
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Vishnu and Shamu Bhai of Sindh. Coke Explorer is heading through the deserts of Sindh. Though they wouldn’t comment on what is to come, the producers did say that the new season’s approach to mixing and matching artists is one that they are most excited for their audience to see. (Photography credit: Insiya Syed, Courtesy: Lotus PR)
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Qasamir in Kashmir; their travels took them to Muzaffarabad in Kashmir. The aim of Explorer is to shed light on artists in Pakistan and existing cultures outside of the major cities, not only for worldwide audiences but for Pakistanis themselves. (Photography credit: Insiya Syed, Courtesy: Lotus PR)
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Nar Sul of Baluchistan performs for Coke Studio Explorer — a next-chapter venture for Coke Studio that follows the producers as they head to different parts of Pakistan to meet and record with artists. (Photography credit: Insiya Syed, Courtesy: Lotus PR)
Updated 05 July 2018

Coke Studio set to give world a Pakistani culture shock

  • The season will premiere following a short Coke Studio Explorer series set to take its viewers across Pakistan, highlighting regions and the cultural sounds of their people
  • In August 2018, the eleventh season of Coke Studio will run with Zohaib Kazi and Ali Hamza at the helm

ISLAMABAD: On July 3, Coke Studio kicked off their new series, Coke Explorer, under the reign of producers Zohaib Kazi and Ali Hamza. 

A pre-cursor to the musical platform’s 11th season, premiering in August, Coke Explorer is an adventure-meets-music-meets-discovery journey that takes viewers of the show across the country. The five-part series, accompanied by five original songs, allows for Coke Studio fans to immerse themselves in the long- running show’s process of finding talent from across the nation.
“This year is going to speak on unity. There is a divide because of the elections so we thought of constructing something that would unite people — knit all these little little areas around Pakistan together to share what we appreciated — human stories,” Hamza said.
Kazi and Hamza have taken the reigns after a long relationship with the show. Kazi worked closely with Coke Studio for seven seasons in diverse roles including production and management, while Hamza performed on the platform a number of times with his band Noori, and acted as music director for the show.
“I’ve come to the realization that people should, rather than plan short term, should look at things from a long-term perspective. Coke Studio started off as a shorter vision but as they saw its potential, it started growing,” Kazi told Arab News. “The experience instilled a belief in me that things can grow organically.”
“It’s been a breakthrough kind of a space personally for me, there is a kind of a music that is within my creative system and I got the opportunity to open that part of myself up and share that with the world.” 
Hamza told Arab News: “Coke Studio has been a very important part of my life and musical journey, and every time I’ve come onto the platform it’s been kind of a breakthrough year and a turning point in my musical journey; an evolutionary point for me.”
Although they have both been players in the Pakistani music world for some time, the pair only crossed paths in August before meeting in October last year to discuss what they saw as the future of the show.
“We had a conversation in August actually, that was the first time we connected on a personal level,” Kazi said, laughing. “You’re awesome,” he tells Hamza.
“We sat down to talk very specifically about this opportunity and it was amazing! In a matter of 10 to 15 minutes we were so triggered, so driven — I truly felt I had known Zohaib for a long time,” Hamza said. “Our cores are very similar, our ideas about life, about humanity — those are the bigger discussions we were having before getting into the specifics of how to go about this. The fundamental foundation for this relationship really sparking happened by chance.”
“Music was the last thing we discussed, among the first thing were broader ideas of where life is going and that the core of this is people. It is the humans that are consuming (Coke Studio), the humans who are producing it, playing it — it must resonate with people,” Kazi said.
Today, Coke Studio boasts having had artists like Abida Parveen and the late Amjad Sabri on its platform, contemporary rockstars like Atif Aslam, millions of views on YouTube and a cross-country regional musical trend not many have been able to match. So the two producers, fans of the show themselves, took the reins knowing the enormity of the responsibility they were undertaking.
“It is definitely a platform with massive influence,” Hamza said.
With Coke Explorer, Hamza and Kazi venture through the Kalash Valley, Sindh, Muzaffarabad, Balochistan and Lahore, building up the momentum leading to the newest chapter for Coke Studio.
“A common theme in a lot of our conversations was that Pakistan and Pakistanis are going through a bit of an identity crisis; we take pride in who we are but we don’t have many new references to look at,” Hamza said.
“I think one of the primary discussions we had was, ‘what do we do after ten years?’ We had to innovate. It was very important for us to recognize and acknowledge the countercultures that exist around us; these are the people who give our identity depth. Coke Studio has the reach to allow us to get to know these cultures more intimately and to amplify their colors.”
“Pakistan is very unique in the way that in a very small space we have almost every imaginable geographical terrain,” Kazi said. “The geography of a place also determines how its people live, the culture and the music — the sounds, voices, lyrics all capture the essence of that culture. The idea now is not only to showcase that to the world but to Pakistanis themselves too.”
Coke Explorer premiered on July 3 with the first episode taking place in the Kalash Valley. The mini-series will feature four more regions and artists from those areas, all of whom will be seen in Season 11, which is set to premiere in August.

Rapper 50 cent embraces Saudi Arabia’s Jeddah World Fest with playful name change tweet

The ‘Power’ star joked about changing his name to “50 HALALA.” (AFP)
Updated 19 July 2019

Rapper 50 cent embraces Saudi Arabia’s Jeddah World Fest with playful name change tweet

DUBAI:  US rapper 50 Cent took Twitter by surprise as he teased fans with a joke about a potential name change.

The ‘Power’ star joked about changing his name to “50 HALALA.”

This was after the rapper was added to Jeddah World Fest’s line-up in Saudi Arabia.

Tweeps took to the cheeky tweet by storm, replying with warm messages like “welcome to Saudi 50 HALALA.”

Another Saudi fan wrote, “many thanks 50 Halala.”

The music sensation told his 10 million followers, “I been around the world a few times there’s no place [like] JEDDAH.”

He also shared his experience at the festival with excited fans and wrote, “I had a ball at Jeddah fest, kingdom of Saudi Arabia.”

The music festival is part of the Jeddah Season of activities which falls under the Saudi Commission for Tourism and National Heritage’s (SCTH) ambitious program of seasonal entertainment for the Kingdom.