Saudi Broadcasting Corporation changes its name to Saudi Broadcasting Authority

The Saudi Broadcasting Corporation changes its name to the Saudi Broadcasting Authority.
Updated 08 July 2018
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Saudi Broadcasting Corporation changes its name to Saudi Broadcasting Authority

RIYADH: The Saudi Broadcasting Corporation (SBC) has changed its English title into Saudi Broadcasting Authority (SBA), according to an announcement by its board of directors on Sunday.
The decision was reached at a meeting held recently under the chairmanship of its chairman Dr. Awwad Al-Awwad, Minister of Media, and falls in line with the media development plan adopted by the Radio and Television Corporation.
In remarks today, Dawood bin Abdulaziz Al-Shiryan, Executive President of the authority, said that the abbreviation of the new name SBA is designed to remove confusion with the recently-launched Saudi Broadcasting Channel (SBC).
The aim of the change is to develop and update the logo and the existing form and content of the broadcasting authority.


Bollywood comes to Saudi Arabia

Updated 28 min 6 sec ago
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Bollywood comes to Saudi Arabia

JEDDAH: Saudi Arabia will host several concerts featuring major Bollywood performers after the General Entertainment Authority (GEA) signed two memoranda of understanding (MoUs) with Indian entertainment companies on Wednesday.
The agreements were reached during the Saudi-Indian Forum that was held in the latter’s capital, New Delhi, during the visit of the Kingdom’s Crown Prince Mohammed bin Salman to the South Asian nation.
Over 400 people attended the opening day of the forum, including government officials and businessmen from both countries. It included an exhibition called “Invest in Saudi Arabia,” in which several Saudi companies showcased their services, expertise and missions to their Indian counterparts, to facilitate investment from the subcontinent in the Kingdom’s burgeoning private sector.
The MoUs, signed by the GEA’s chief information officer, Ibrahim Al-Moqbil, were agreed with the creative agency Totem Spot FZE, to plan Bollywood concerts in the Kingdom in 2019, and entertainment agency BToS Productions, to manage the concerts for the Bollywood stars, as well as for other international musicians performing in Saudi Arabia later this year.