Kylie Jenner, 20, on cusp of billionaire status: Forbes

Jenner is the youngest daughter of Kris and Caitlyn, formerly Olympic gold medalist Bruce. (Shutterstock)
Updated 12 July 2018
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Kylie Jenner, 20, on cusp of billionaire status: Forbes

  • Jenner owns 100 percent of the company, which started out with a $29 “lip kit”
  • Jenner's success has been attributed to her fame and ability to leverage social media

NEW YORK: Aged just 20 and the youngest member of the extended reality-TV Kardashian clan, Kylie Jenner is on track to become America’s youngest “self-made” billionaire, Forbes revealed Wednesday.
The young mother, who gave birth to daughter Stormi in February, set up Kylie Cosmetics two years ago and the company has already sold more than $630 million worth of makeup, the magazine said.
Forbes conservatively valued her company at $800 million and raised her overall worth to $900 million by throwing in earnings from television programs, endorsements and after-tax dividends.
Jenner owns 100 percent of the company, which started out with a $29 “lip kit” — matching set of lipstick and lip liner that traded on her trademark pout.
She’s already the youngest person on Forbes’ list of richest self-made US women and another year of growth would make her the youngest self-made billionaire ever, beating Mark Zuckerberg, who crossed the threshold at the age of 23.
“Thank you @Forbes for this article and the recognition. I’m so blessed to do what I love everyday,” she tweeted next to a photograph of the cover story.
Her success has been attributed to her fame and ability to leverage social media. She has more than 110 million followers on Instagram, 25.6 million on Twitter and 16.4 million follow her company directly.
Forbes said the firm has only seven full-time and five part-time employees, with manufacturing, packaging and sales outsourced, and momager Kris handling the business side in exchange for a 10-percent management cut.
“As ultralight startups go, Jenner’s operation is essentially air. And because of those minuscule overhead and marketing costs, the profits are outsize and go right into Jenner’s pocket,” Forbes wrote.
Jenner is the youngest daughter of Kris and Caitlyn, formerly Olympic gold medalist Bruce. Her sister is supermodel Kendall. Her half-sisters are Kim, Kourtney, and Khloe Kardashian.
Reality TV show “Keeping Up With the Kardashians” launched when Kylie was 10 years old. Aged 17, she trademarked the phrase “Kylie Lip Kits... for the perfect pout.”
Forbes said she used $250,000 earned from modeling to pay a company to produce the first 15,000 lip kits, which she spent months teasing on Instagram. They sold out in less than a minute at the November 2015 launch.
That May, Jenner had admitted to having temporary lip fillers. On Sunday, she revealed on Instagram that she had ditched them.


Did Younes Bendjima just call Kourtney Kardashian out on Instagram?

Kourtney Kardashian is dating French-Algerian model Younes Bendjima. (File photo: AFP)
Updated 17 July 2018
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Did Younes Bendjima just call Kourtney Kardashian out on Instagram?

DUBAI: The Kardashians are no strangers to harsh comments on social media, but did Kourtney Kardashian’s boyfriend — Algerian-born model Younes Bendjima — just troll her on Instagram?
According to US-based website The Shade Room and the entertainment world’s vault of all things scandalous, TMZ, the 25-year-old model left an unsavory comment on a snap that the mother-of-three posted on Monday.
Kardashian shared a snap of herself wearing a floral-print bikini with the caption, “Don’t be shady, be a lady,” alongside a sunshine emoji. The photo leaves little to the imagination, with the reality TV star wearing a wide-brimmed, floppy hat and a skimpy swimsuit.
According to media reports, Bendjima commented: “That’s what you need to show to get likes?” in a now deleted post.
“Kourtney, your man has questions sis. Y’all think he was just playing or nah? The comment has since been deleted (sic),” The Shade Room posted on its Instagram account.
In retaliation, fans of the Keeping Up With the Kardashians star flooded Bendjima’s Instagram account with similar comments on photos in which the model is posing without his shirt.
The pair just returned from a much-documented-on-social-media holiday in Italy’s Capri, which Kardashian’s three children — Penelope, Mason and Reign Disick — enjoyed with the lovebirds. Mother and manager — momager, if you will — Kris Jenner also made a surprise appearance on the yachting vacation.
Kardashian and Bendjima reportedly met during Paris Fashion Week in October 2016, when Kim Kardashian West was robbed at gunpoint.
According to W Magazine, he stepped in to act as a translator between the Kardashian family and French police.
Bendjima, who reportedly previously dated model British Jourdan Dunn, splits his time between New York and Paris — where his mother lives — and speaks fluent Arabic, English and French.

He was scouted in 2011 and made his runway debut in 2013, walking the catwalk for French fashion house Givenchy. The model has also starred in campaigns for Hermes, Calvin Klein, Burberry and Ralph Lauren among other high-end brands.