VOX to open first multiplex cinema in Jeddah by December

VOX aims to bring world-class entertainment to cities across the Kingdom. AFP
Updated 17 July 2018
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VOX to open first multiplex cinema in Jeddah by December

  • VOX Cinemas will also open an IMAX theater at the Red Sea Mall, featuring the largest IMAX screen in Saudi Arabia
  • The cinema will feature 12 screens, including three GOLD by Rhodes, the first of its kind in Saudi Arabia

JEDDAH: Majid Al-Futtaim, the leading shopping mall, communities, retail and leisure pioneer, has announced it will open the first multiplex in Jeddah at the popular shopping destination Red Sea Mall by December.
This announcement marks a major milestone for the company as it begins to deliver on its goal of bringing world-class entertainment to cities across the Kingdom. It is the latest step in VOX Cinemas’ SR2 billion ($0.53 billion) investment plan that will see 600 screens open in the Kingdom over the next five years and a major pillar of a total SR16 billion investment Majid Al-Futtaim is making in Saudi Arabia’s retail and leisure sectors.
Red Sea Mall was strategically selected owing to its status as the most popular shopping destination in the western region. The mall has 145,000 square meters of gross leasable area, and other amenities for the comfort and convenience of visitors, which are projected to hit 18.5 million visitors by the end of 2018.
The cinema will feature 12 screens, including three GOLD by Rhodes, the first of its kind in Saudi Arabia. GOLD by Rhodes is a new dining concept in partnership with Michelin-starred chef Gary Rhodes, with a menu that offers a variety of classic cinema snacks with a fine-dining twist. Saudi cinema guests can order gourmet meals directly to their reclining seats while enjoying movies on digital surround-sound and wall-to-wall high-definition screens. Families can opt for KIDS, a family-friendly concept developed for children where they can watch the latest animations and adventure films in a colorful setting.
VOX Cinemas will also open an IMAX theater at the Red Sea Mall, featuring the largest IMAX screen in the Kingdom. The IMAX Experience will offer movie-goers a highly immersive film experience, allowing them to enjoy the biggest blockbusters with crystal-clear images and powerful sound you can feel.
VOX Cinemas CEO Cameron Mitchell said: “We know that the appetite for world-class movie experiences extends across the country and therefore we’re delighted to announce this latest extension of VOX Cinemas’ footprint into Jeddah.
“This is still just the beginning of the story and we look forward to further exciting announcements in the weeks and months ahead.”
Aidrous Al-Bar, managing director of Red Sea Markets Co., said: “We’re eagerly awaiting the opening of VOX Cinemas in Red Sea Mall. Our aspiration is to provide Jeddah residents and visitors with the most comprehensive retail and entertainment option.”


Tanween festival: Seeking the unusual? You’ll find it at Ithra

The King Abdulaziz Center for World Culture (Ithra), which organized the Tanween festival, is a creative feat in itself. (AN photo by Ziyad Alarfaj)
Updated 15 October 2018
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Tanween festival: Seeking the unusual? You’ll find it at Ithra

  • Tanween encourages people to see something in a new way, try something they had not done before and explore their relationship to disruption

DHAHRAN: “Beyond Unconventional” is the subtitle of Ithra’s first Tanween creativity festival, and it is true to its word from what the Arab News team witnessed on its opening weekend at Saudi Aramco’s King Abdulaziz Center for World Culture, aka Ithra, in Dhahran.

Running from Oct. 11 to 27 with talks, workshops, performances and installations, the three weeks are divided into themes: this week is “Humanities’ Response to Disruption,” in art, science and technology; the second week is “Manufacturing and Communication,” including disruptive technologies such as AI and big data; the third and final week is “Fashion Technology/Adventures in Disruption.” Curating this year’s festival is Robert Frith, the creative director of Ithra’s Idea Lab, who has worked as head of exhibitions at Christie’s and as a senior exhibition designer at the British Museum.

As it says in the program: “Tanween encourages people to see something in a new way, try something they had not done before and explore their relationship to disruption.” Many of the installations and speakers addressed the theme of disruption, including Adam Savage, who visited Saudi Arabia for the first time.

INSTALLATIONS

Heart Catherization

Abdullah Al-Othman

One doesn’t need to visit Ithra to experience Tanween. Saudi artist Abdullah Al-Othman wrapped a building in Al-Khobar entirely in tinfoil “in a symbolic gesture to its frozen state, making a statement about the absurdity of thinking that the cycle of change could ever be stopped.” We found it driving through the narrow streets near the Corniche, glinting in the sunlight, mosque-goers passing it by with barely a raised eyebrow.

Silent Fall

Studio Swine 

Founded by Japanese architect Azusa Murakami and British artist Alexander Groves, it presents an “interactive intallation and multi sensory experience” consisting of “delicate mist-filled blossoms that disappear on contact with skin and surfaces.” It’s like a waterfall of durable white bubbles continuously falling from above making random patterns as they slowly drift down. Likely to be one of the festival’s Instagram hits.

The Drifter

Dutch Studio Drift

A block of what looks like concrete floats slowly along “a controlled 3D path.” “The Drifter creates a performance in its space, calling on the viewer to reconsider the relationship with our living environment, which is often accepted as static and lifeless,” the creators Lonneke Gordijn and Ralph Nauta said. There was nothing static or lifeless as visitors here laughed in delight as they pretended to lift it.

 

• AN photos by Ziyad Alarfaj