‘Burger King’ serves sandwiches flame-grilled by sun

Burger King restaurants in Kuwait served its ‘100 percent sun flame-grilled’ Whopper sandwiches.
Updated 09 August 2018
0

‘Burger King’ serves sandwiches flame-grilled by sun

Can it get any hotter? It sure can! The warmest day of the year in Kuwait just hit 50 degree Celsius (122°F), and the Burger King brand wasted no time in making the best of every ray. Flipping the down side of Kuwait’s infamous scorching heat, the Burger King brand partnered with SolSource™, the maker of an advanced solar machine, that harnesses the Sun’s power to create the ultimate flame - grill experience. The result? The beginning of a tasty friendship between the giant food chain and the bright star.
This month, Burger King restaurants in Kuwait served its “100 percent sun flame-grilled” Whopper sandwiches bearing the same quality and appreciation of the iconic Whopper sandwich to numerous surprised guests at one of its flagship stores.
“The king of flame-grilling stepped in to save the day in one of the hottest countries in the world. With the temperature reaching 50 degree Celsius this year, the Burger King brand in Kuwait transformed the current sentiment into a sunny side up experience by beating the heat with fun and positive comebacks, proving that Kuwait summers don’t have to be boring,” Burger King said in a press release.


Top CEO Conference & Awards wraps up in Bahrain

Updated 17 April 2019
0

Top CEO Conference & Awards wraps up in Bahrain

The Top CEO Conference & Awards 2019, organized by TRENDS magazine — Mediaquest and international business school INSEAD, has concluded at the Al-Areen Palace and Spa in Bahrain. The event, held on Thursday, included seven key panel discussions under the theme “Growth in a Volatile Future” as well as the Top CEO Awards 2019 ceremony, which recognized the region’s most successful and trendsetting CEOs from more than 700 companies listed on GCC stock exchanges.

Top business leaders and more than 30 speakers from across the GCC shed light on the Middle East’s dynamic but volatile region and the burning issues facing the corporate world today. This year’s theme focused on a score of relevant issues, such as oil price fluctuations, tech disruptions, armed and political schisms that pose new risks, and opportunities. Speakers such as renowned economist Professor Nouriel Roubini provided growth solutions and road maps for businesses in the GCC region.

Alexandre Hawari, CEO of Mediaquest, said: “In its fifth edition, the Top CEO Conference & Awards fully encapsulated the theme of ‘Growth in a Volatile Future’ by acknowledging and exploring the growth transformation that the region is undergoing through digitalization and the fourth industrial revolution amid geopolitical tensions, looming trade wars and a rapidly evolving business environment. Building on the huge success of the previous years, the Top CEO Awards 2019 recognized CEOs and companies who have raised the bar by navigating challenges, implementing new strategies, and have demonstrated unquestionable growth, profitability and excellence in corporate governance.”

The conference kicked off with an opening keynote from Jassim Al-Seddiqi, CEO of the Abu Dhabi Financial Group and chairman of GFH Financial Group, who delved into the potential of transforming the region into a fintech hub and the importance of jumping on the digital bandwagon. 

The prime panel discussion on the “Future of Growth Amid Volatility” brought together five CEOs who explored methods to create future-proof strategies that can not only tackle challenges but also boost growth in a tough geopolitical and economic climate. 

Hisham Al-Rayes, CEO and board member of the GFH Financial Group, said: “Investing in the future in areas such as fintech, education and technology, the foundations for strong, enduring knowledge-based economies, is a priority for the group and the governments of the region in which we invest.”

“The Blockchain Opportunity” and “The Human Factor and Tech Innovation” panels brought together industry experts from Facebook, the Bahrain FinTech Bay and King Abdul Aziz University. 

“The Future of Women’s Business Leadership” panel discussed positive strides taken by GCC governments and businesses in leveling the playing field for women professionals.