How Rabia Z built a modest fashion empire

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Rabia Zargapur wearing her line’s organic linen abaya and signature breathable jersey hijab, the best-selling hijab in the world. (Irthi Contemporary Arts and Crafts Council)
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Rabia Zargapur was one of a few designers selected to showcase a couture piece using Swarovski elements for the Swarovski Sparkling Couture Exhibition in Dubai. This piece is the ‘Revival of the Emirati Mukhawara Dress.’
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Rabia Z’s head to toe demi-couture collection and signature jersey hijab are sold on Modanisa. (Rooful Ali)
Updated 22 August 2018
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How Rabia Z built a modest fashion empire

  • Rabia Z. Zargarpur’s brand first came to life in 2002
  • To Zargarpur, modest fashion is more exciting than ever

DUBAI: Rabia Z. Zargarpur is a superwoman. Learning about her insane current schedule, one wonders when she finds the time to eat and sleep.
Business trips aside, the designer – the force behind the renowned modest fashion brand Rabia Z – has been focusing on the official launch of her Rabia Z Modest Fashion Academy, plus her online Rabia Z Mentorship Program. Then there’s her consulting work, rebranded Rabia Z launch and sustainable fashion collection.
“And of course, family time with my husband, entertaining our 6-year-old twins and our 14-year-old son, who are off for the summer,” the 40-year-old founder, CEO and creative director told Arab News. “So yeah, pretty much business as usual!”
Zargarpur’s brand first came to life in 2002, as one of the world’s first modest fashion, ready-to-wear e-commerce stores, a time when the industry certainly wasn’t as known as it is today.
“We were producing the basics line in Dubai and selling out of San Francisco from my grandfather’s garage,” the Emirati-Afghan-American explains. “We relaunched as a full-on designer brand back in Dubai, on runways in 2006, and won the Emerging Designer Award at Dubai Fashion Week in 2007.”
She went on to showcase modest fashion on mainstream runways and fashion weeks across cities including New York, London, Milan, Abu Dhabi and Dubai. Buyers and customers certainly took notice – today, Rabia Z sells to 71 countries.
To Zargarpur, modest fashion is more exciting than ever. “It is finally ‘du jour,’” she exclaimed. “For me – (someone) who has tirelessly worked almost 18 years, the majority of it towards building awareness for this huge market at a time when neither this sector nor the term ‘modest fashion’ existed – I am happy to see it flourish globally.”
Now she predicts that it’s Saudi Arabia’s turn to fully embrace the market. “Saudi women have always been style savvy and with the major changes we’ve seen this year, we will see some of the styles and collections in the GCC come out of Saudi,” she said. “I think modest fashion will especially boom there next.”
Nonetheless, she admits that there remain challenges in the industry. “It’s a work in progress and lots needs improving,” she said. “We need more serious, true global brands that are professional and to the standards of major mainstream designer and retail brands. We need a more sustainable industry and ethical, eco-friendly brands.
“The supply chain is another area of improvement. We need labels that have a strong DNA and an innovative or creative direction which is currently lacking.”
Back to her own business, fans of Rabia Z have plenty to look forward to. “We have always been an ethical brand and always worked with breathable and sustainable fabrics, but upon the relaunch of Rabia Z next year, we would like to not only highlight that in our collections, but also adopt more variety of sustainable fabrics,” Zargarpur said, adding that there will be a separate roll out of Rabia Z Accessories.
She is continuing her collaboration with major online retailer Modanisa on Rabia Z’s licensed hijab line, its signature breathable, combed cotton jersey hijab wraps that are the best-selling hijab in the world. “(It) celebrates its 15th anniversary this year and is being exhibited at the Contemporary Muslim Fashion Exhibition in San Francisco this fall.”
On a personal level, Zargarpur aims to return to academia. “I was offered the opportunity to do a PhD in the Business of Fashion by the London College of Fashion, which I hope to pursue in the next couple of years, InshaAllah,” says Zargarpur, who already holds a business major with a minor in fashion. “In addition to having my PhD, I would like to see our flagship stores in key cities around the world someday, sitting alongside major brands.”
Yup, looks like she won’t be getting much sleep anytime soon.


Gwyneth Paltrow, Karen Gillan wear Arab jewelry to LA premiere

Gwyneth Paltrow showed off earrings by Beirut-based brand Yvan Tufenkjian. AFP
Updated 24 April 2019
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Gwyneth Paltrow, Karen Gillan wear Arab jewelry to LA premiere

DUBAI: Hollywood actresses Gwyneth Paltrow and Karen Gillan both showed off Arab jewelry brands at this week’s world premiere of “Avengers: Endgame.”

Paltrow showed off statement earrings by Beirut-based jewelry brand Yvan Tufenkjian, which featured teardrop-shaped stones and resembled ear cuffs.

Meanwhile. British actress Gillan boasted a pair of diamond drop earrings by UAE-based label Amwaj at Monday’s Hollywood premiere.

After nearly two dozen films and billions of dollars in ticket sales around the globe, the Avengers are gearing up for a final time — and their last adventure could shatter all box office records, AFP reported.

“Avengers: Endgame” is the final installment of a wildly ambitious 22-film arc featuring the beloved superheroes of the Marvel universe, many of them the creations of late comic book legend Stan Lee.

It hits theaters this week and pundits are predicting a debut weekend that could break records with the first billion-dollar opening in history.

Karen Gillan wore earrings by UAE-based label Amwaj. AFP

That would easily beat out the previous record holder, “Avengers: Infinity War,” the first part of the “Infinity Saga” — as it was dubbed by Marvel Studios head Kevin Feige, who has produced every single movie in the franchise — which opened in 2018 with $640.5 million.

After Monday’s star-studded world premiere in Hollywood, the six original Avengers celebrated the end of the road Tuesday at the iconic TCL Chinese Theatre.

Iron Man (Robert Downey Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson), the Hulk (Mark Ruffalo) and Hawkeye (Jeremy Renner) assembled for a final time with Feige at the TCL Chinese Theatre, where they signed blocks of cement and marked them with handprints.

“It’s been an amazing ride,” Ruffalo — who attempted a handstand while waiting for the cement to set — said of the 10-year project.

The 21 preceding films have earned about $19 billion globally, and though “Endgame” marks the end of the current narrative arc, Marvel Studios is far from through.

Even as they mark the end of what Johansson called a “wonderful” experience, Marvel Studios has already announced several new projects: in addition to sequels for “Spider-Man,” “Black Panther” and “Doctor Strange,” there will also be “Guardians of the Galaxy Vol. 3,” “The Eternals” and “Black Widow,” the second Marvel universe film to give a female character solo top billing.

“The fun thing about an ending is that you eventually get to do a new beginning,” Feige told AFP.

“So yes, there will be a new beginning, but right now, it’s about this combination of 22 movies. That’s what we’re most excited for.”

In preparation for the marvelous cinematic conclusion, “Endgame” directors Joe and Anthony Russo took to Twitter to post a letter to “the greatest fans in the world.”

“This is it,” they wrote. “This is the end. The end of an unprecedented narrative mosaic spanning eleven years and eleven franchises.”