OSN and Huawei sign new IPTV partnership

Neil Martin, chief commercial officer from OSN, and Sun Xiaofeng, VP of Huawei Middle East.
Updated 09 September 2018

OSN and Huawei sign new IPTV partnership

Entertainment network OSN has signed a memorandum of understanding (MoU) with Huawei, a global provider of information and communications technology (ICT) infrastructure and smart devices, to deliver a turnkey IPTV solution which enables telecom operators to offer a state-of-the-art TV experience alongside premium content. 

“This new collaboration with Huawei forms part of OSN’s digitization strategy to enhance product delivery, and ensure more potential OSN customers have access to the best TV experiences, by utilizing innovative technology. The partnership brings together OSN’s wide array of entertainment content and Huawei’s Video Cloud Solution, a regional first as the best of premium content and the best of platform technology are combined in one single end-to-end solution,” the companies said in a press release.

OSN’s premium channels offer viewers a broad choice of TV entertainment with popular series, sports and Hollywood, Bollywood and Arabic movies. In addition to this, OSN offers a Video On Demand (VOD) service, OSN Play, which encompasses 30,000 hours of content anywhere and on any device, and all of this will be even more accessible through Huawei’s Video Cloud Solution.

Huawei’s Video Cloud Solution — which currently serves more than 140 million subscribers worldwide — enables great user experience by optimizing interactivity as fast as 0.5 seconds for channel zapping, 0.7 seconds for user interface response and 0.9 seconds for video on demand loading. 

Neil Martin, chief commercial officer from OSN, said: “This partnership will enable telecom operators to deliver IPTV services to market faster, and capitalize on opportunities to maximize revenues as they acquire subscribers. We expect this solution to become an engine of growth for OSN, Huawei and the wider broadcast industry in this region as connectivity improves across the region.”

Sun Xiaofeng, VP of Huawei Middle East, said: “We are pleased to collaborate with OSN and we look forward to working together to bring the best content and viewing experiences to audiences in this region. The cloud offering to telecom operators will extremely minimize their risks and barriers of launching their own IPTV services as well as shorten the time to market by 80 percent. We hope this MoU will strengthen the digital video ecosystem in the region and we look forward to continuing to grow this industry in the Middle East.”

Landmark Arabia launches ‘Super Kidz’ initiative

The initiative spreads the message of healthy eating through two superhero characters — Super Sam and Super Sara.
Updated 20 November 2018

Landmark Arabia launches ‘Super Kidz’ initiative

Landmark Arabia, a retail and hospitality conglomerate in the region, has launched a nationwide initiative in Saudi Arabia titled “Super Kidz.” The initiative aims to encourage kids to eat healthy and adopt an active lifestyle, through an online creative contest. The contest is set to run throughout the month of November, to mark the diabetes awareness month. 

The “Super Kidz” initiative is part of the group’s global CSR initiative “Beat Diabetes,” to spread awareness about the condition. The initiative shows people that diabetes can be managed by taking three simple steps — Take the Test, Eat Healthy and Get Active. This is the 10th year of the “Beat Diabetes” initiative and the group aims to reach out to a large audience with the message of healthy living. 

The “Super Kidz” initiative spreads the message of healthy eating and active lifestyle for kids through two superhero characters — Super Sam and Super Sara. The characters have also been illustrated in two digital comic books that chronicle their adventures including their love for sports, reading, exercising and eating lots of healthy food. In the comics, the “Super Kidz” are seen to receive their superpowers from their healthy lifestyle habits.

During the initiative, kids will have the chance to participate in an online “Super Kidz Creative Contest,” which will include a drawing and a creative writing challenge. Children between the ages of four and six can submit a drawing showcasing ways of eating healthy or getting active, while children between the ages of seven and 10 are invited to submit their original stories in English or Arabic on the same topic of healthy living. The entries will be judged for age-appropriate creativity and originality. 

The winning drawing and story will be included in the next Super Kidz comic. In addition, the first-place winners from both categories will receive an iPad Pro, while the runners-up will receive an iPad. Every submission will get a certificate of participation. 

The World Health Organization recognizes childhood obesity as a significant challenge of the 21st century. Globally, in 2016 the number of overweight children under the age of five, was estimated to be over 41 million. The National Center for Biotechnology Information (NCBI) has also underlined the high prevalence of modifiable risk factors among Saudi youth, and further states that if current unhealthy habits are not reversed at a young age, the burden of disease and illness will rise in the future. 

Recognizing the alarming consequences of such findings, Landmark Arabia is committed to taking necessary steps to address and prevent a surge in the incidence of chronic lifestyle conditions.  

Entries can be submitted via the SuperKidz website: http://www.superkidz.me/sa/en