EXCLUSIVE: Saudi-owned MBC Group to launch Persian TV channel this weekend

Updated 03 October 2018
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EXCLUSIVE: Saudi-owned MBC Group to launch Persian TV channel this weekend

  • New station to focus on youth and provide world-class entertainment in Farsi
  • MBC Persia will launch on Oct. 6, initially airing subtitled and dubbed dramas, comedies, talent-spotting shows and Hollywood and Bollywood films

LONDON: Middle Eastern broadcasting giant MBC Group is set to launch a Farsi TV channel this weekend, targeting a huge youth population in what is a competitive media market.
MBC Persia will launch on Oct. 6, initially airing subtitled and dubbed dramas, comedies, talent-spotting shows and Hollywood and Bollywood films.
Mazen Hayek, official spokesman of the Saudi-owned MBC Group, exclusively told Arab News that the broadcaster would start to make original productions for the general entertainment channel by the end of this year or early 2019.
“It’s in the pipeline,” he said. “We’re contemplating all possible genres of original content.”
A major target audience for the channel will be the youth, notably in Iran where the majority of the population is under 30. But Hayek said the channel would have broader regional appeal and that eventually it could be available to Farsi speakers in the US.
“We believe the youth represent an overwhelming majority among the region’s Farsi speakers,” he said. “The youth deserve to have an exceptional family entertainment channel to tune in to.”
But Hayek acknowledged it was a hugely competitive market, with dozens of Farsi channels broadcast from outside Iran the key competitors.
“The list of Persian-language TV channels is long, so the competition is established,” Hayek said.
“We will try to (use) our knowledge at MBC, our lead and expertise in producing content, and in acquiring the best content available, to give the young Farsi speakers an amazing experience.
“Our primary focus would be to compete with the strongest foreign-based TV channels.”
Hayek said the channel would not have a physical presence in Iran, but that he sees advertising revenues coming from elsewhere once the channel is established.
“Nothing will stop us from offering this amazing channel to Farsi-speakers, especially the youth,” he said.
“We hope that the success of the channel viewership-wise, ratings wise, will lead to subsequent commercial success.”
MBC Persia will be available via Yahsat and be complemented by digital platforms and social media channels.

MBC Group had a previous attempt to launch a Persian channel nearly a decade ago. The original channel has the same identity but a different content mix with no original programming and a reliance on subtitling Hollywood films into Farsi. The project was eventually shelved before it’s current revival. 


Google to charge Android partners up to $40 per device for apps

Updated 20 October 2018
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Google to charge Android partners up to $40 per device for apps

  • The new system should give Google’s rivals such as Microsoft Corp. more room to partner with hardware makers
  • The fee can be as low as $2.50 and rises depending on the country and device size

BRUSSELS/SAN FRANCISCO: Alphabet Inc’s Google will charge hardware firms up to $40 per device to use its apps under a new licensing system to replace one that the European Union this year deemed anti-competitive, a person familiar with the matter said on Friday.
The new fee goes into effect on Oct. 29 for any new smartphone or tablet models launched in the European Economic Area and running Google’s Android operating system, the company announced on Tuesday.
The fee can be as low as $2.50 and rises depending on the country and device size, the person said. It is standard across manufacturers, with the majority likely to pay around $20, the person added.
Companies can offset the charge, which applies to a suite of apps including the Google Play app store, Gmail and Google Maps, by placing Google’s search and Chrome Internet browser in a prominent position. Under that arrangement, Google would give the device maker a portion of ad revenue it generates through search and Chrome.
Tech news outlet the Verge reported the pricing earlier on Friday, citing confidential documents.
The European Commission in July found Google abused its market dominance in mobile software to essentially force Android partners to pre-install search and Chrome on their gadgets. It levied a record $5-billion fine, which Google has appealed, and threatened additional penalties unless the company ended its illegal practices.
The new system should give Google’s rivals such as Microsoft Corp. more room to partner with hardware makers to become the default apps for search and browsing, analysts said.
Qwant, a small French search company that has been critical of Google, said in a statement on Friday that it was “satisfied that the European Commission’s action pushed Google to finally give manufacturers the possibility to offer such choices to consumers.”