Ethiopian Airlines wins Aviation 100 award

Ali Mohammed, Ethiopian Airlines area manager Gulf, receives the award.
Updated 09 October 2018
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Ethiopian Airlines wins Aviation 100 award

Ethiopian Airlines, the largest aviation group in Africa and Skytrax-certified four-star global airline, has won the Aviation 100 “Africa Lease Deal of the Year 2018” award by Airline Economics Magazine during the Airline Economics Growth Frontiers Dubai 2018 conference gala dinner.

The Aviation 100 awards recognize aviation’s most outstanding performers, as well as the most innovative and successful finance and leasing deals closed in the last 12 months. Winners of the Aviation 100 awards are decided by an industry-wide survey, a rigorous vetting process and editorial consideration.

Ethiopian Airlines Group CEO Tewolde Gebremariam said: “We are happy to receive this award from Airline Economics. It’s for the first time that the Japanese financing system, JOLCO, financed an aircraft deal with an African airline. JOLCO availed financing for our A350 aircraft. The deal shows the strong confidence of reputed global financiers in Ethiopian balance sheet and business plan.”


Jaguar achieves strong growth in Saudi market

Updated 23 January 2019
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Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.