Four Principles, Mawaddah partner to improve efficiency

Four Principles is a leading regional expert in lean management implementation
Updated 05 November 2018
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Four Principles, Mawaddah partner to improve efficiency

DECODER:
“Kaizen” is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap major improvements. Typically, it is based on cooperation and commitment and stands in contrast to approaches that use radical changes or top-down edicts to achieve transformation.


Four Principles and Mawaddah International Group have announced the launch of a new collaboration to embed a lean culture across the group’s chain of hotels in Saudi Arabia — from day-to-day operations to Umrah visa services — to deliver better guest experiences, improved efficiency and to unlock performance potential.
Modeled on a lean management process re-engineering approach, Four Principles will offer advisory, training and implementation services based on the “kaizen” philosophy. This industrial mindset was first pioneered by the Japanese automotive manufacturer Toyota Motor Corporation and has been widely accepted as the global benchmark for operational efficiency. “kaizen” has adapted across many industries, designed to boost performance, eliminate waste and maximize utilization of resources.
Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap major improvements. Typically, it is based on cooperation and commitment and stands in contrast to approaches that use radical changes or top-down edicts to achieve transformation.
Mawaddah International Group is a hotel operator that specializes in the provision of Hajj and Umrah services. The company has several hotels under management in both Makkah and Madinah, and works through an extensive network of travel agents and tour operators across the world. Among the services offered are the issuing of Umrah travel visas, arranging air and sea travel to and from Saudi Arabia, and providing ground transportation within the country.
The new partnership will focus on the implementation of transformation initiatives across multiple value streams, including hotel operations, sales strategy, procurement, financial processes, warehousing and stock management, and visa issuance processes.
Co-founder and managing partner of Four Principles Seif Shieshakly said: “In line with the government’s Vision 2030 plan to boost the tourism industry in Saudi Arabia, the hospitality sector continues to witness tremendous growth aimed to cater to domestic and international tourists. We at Four Principles are proud to be part of supporting this growth through implementing continuous improvement projects with local hospitality establishments in order to deliver additional value to their customers.”
Karim Al-Sharif, CEO of Mawaddah International Group, said: “Our mission is to deliver a reliable and valued service to our guests during their stay at the country’s holy sites. We look forward to engaging with Four Principles and are confident this shared effort will optimize our processes and therefore enhance our customers’ satisfaction. This project represents an important step toward our vision to offer pilgrims a memorable religious experience through exceptional hospitality.”


ZMZM Society unveils visionary strategy and new identity

Top executives and management officials of ZMZM at a ceremony on Feb. 28 to unveil the new identity system of the society.
Updated 18 March 2019
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ZMZM Society unveils visionary strategy and new identity

ZMZM Society for Voluntary and Charitable Health Services recently unveiled its new strategy and identity, in line with the Kingdom’s Vision 2030, aiming to tackle modern-day health care challenges.
The society, which has long been a recognized and trusted name, has renewed its commitment to providing integrated sustainable health care to people in need.
For almost 15 years, the Jeddah-based charity has worked to create innovative solutions that overcome everyday health care challenges — growing to become a formidable wealth of knowledge and experience dedicated to enhancing the quality of life for all. While the original mission of ZMZM remains unchanged, due to the changing social, economic and technological climate, and to continue improving people’s lives, the society needed a fresh approach. 
In 2016, ZMZM initiated a detailed introspective examination of its strategy and operations. The strategic transformation has been well timed — lining up correctly with the charity sector cornerstone detailed within Vision 2030. As such, ZMZM’s transformation strategy aims to produce a stronger, more unified organization, one that is better equipped to tackle modern-day health care challenges.
A timely and systematic initiative within the charity’s strategic plan has been the structured development of a new multi-sensorial, institutional identity system, supported by an employee, volunteer and donor engagement platform.
Led by Professor Adnan bin Ahmed Albar, chairman of the board of directors, and attended by members of ZMZM and senior dignitaries, the new identity system was unveiled on Feb. 28. ZMZM used this event to usher in a new age for the group, its network of volunteers and medical experts, and the people ZMZM helps every day.
Chairman Prof. Albar said he is thrilled to be spearheading this new movement and vowed to keep ZMZM ahead of the economic and social changes that are occurring throughout the Kingdom. He said that he, along with ZMZM’s supporters, are determined to work harder than ever toward a brighter future for everyone.
Director-General of the Ministry of Labor and Social Development Abdullah bin Ahmed Al-Tawi praised the ambition and dedication of ZMZM, saying: “I appreciate the efforts of ZMZM, which began with in-depth studies that carefully considered the map of the future and resulted in a more prepared organization.”
The new direction is aligned to a simple truth: That everyone is entitled to live a happy, healthy life.
“ZMZM will bring its new identity to life through a series of strategic commitments. They include prioritizing community engagement, leveraging the power of effective collaboration, working with flawless precision, committing to continuous improvement and upholding the importance of meaningful accountability,” the society said in a statement.