Four Principles, Mawaddah partner to improve efficiency

Four Principles is a leading regional expert in lean management implementation
Updated 05 November 2018
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Four Principles, Mawaddah partner to improve efficiency

DECODER:
“Kaizen” is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap major improvements. Typically, it is based on cooperation and commitment and stands in contrast to approaches that use radical changes or top-down edicts to achieve transformation.


Four Principles and Mawaddah International Group have announced the launch of a new collaboration to embed a lean culture across the group’s chain of hotels in Saudi Arabia — from day-to-day operations to Umrah visa services — to deliver better guest experiences, improved efficiency and to unlock performance potential.
Modeled on a lean management process re-engineering approach, Four Principles will offer advisory, training and implementation services based on the “kaizen” philosophy. This industrial mindset was first pioneered by the Japanese automotive manufacturer Toyota Motor Corporation and has been widely accepted as the global benchmark for operational efficiency. “kaizen” has adapted across many industries, designed to boost performance, eliminate waste and maximize utilization of resources.
Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap major improvements. Typically, it is based on cooperation and commitment and stands in contrast to approaches that use radical changes or top-down edicts to achieve transformation.
Mawaddah International Group is a hotel operator that specializes in the provision of Hajj and Umrah services. The company has several hotels under management in both Makkah and Madinah, and works through an extensive network of travel agents and tour operators across the world. Among the services offered are the issuing of Umrah travel visas, arranging air and sea travel to and from Saudi Arabia, and providing ground transportation within the country.
The new partnership will focus on the implementation of transformation initiatives across multiple value streams, including hotel operations, sales strategy, procurement, financial processes, warehousing and stock management, and visa issuance processes.
Co-founder and managing partner of Four Principles Seif Shieshakly said: “In line with the government’s Vision 2030 plan to boost the tourism industry in Saudi Arabia, the hospitality sector continues to witness tremendous growth aimed to cater to domestic and international tourists. We at Four Principles are proud to be part of supporting this growth through implementing continuous improvement projects with local hospitality establishments in order to deliver additional value to their customers.”
Karim Al-Sharif, CEO of Mawaddah International Group, said: “Our mission is to deliver a reliable and valued service to our guests during their stay at the country’s holy sites. We look forward to engaging with Four Principles and are confident this shared effort will optimize our processes and therefore enhance our customers’ satisfaction. This project represents an important step toward our vision to offer pilgrims a memorable religious experience through exceptional hospitality.”


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.