Meet the Saudi designer using music to spark innovation

Al Johara Beydoun taught participants how to translate music into design. (Image supplied)
Updated 18 November 2018
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Meet the Saudi designer using music to spark innovation

DUBAI: The fourth edition of Dubai Design Week wrapped up on Saturday, but not before innovative Saudi designer Al Johara Beydoun held a workshop on how to translate music into design.
Armed with a BA in interior design and an MA in urban design, Beydoun is the founder of Ink; — a Jeddah-based multidisciplinary design studio that merges art, design and science with a focus on urban design, architecture, interiors and furniture design.
Beydoun hosted Saturday’s class, which was held as part of Dubai Design Week’s 230 events.

Al Johara Beydoun. (Photo courtesy: Muhummad Bajniad) 


“The workshop aims to teach participants a new method of translating music into design and utilizing music as a concept generator tool,” she told Arab News before her session.
“Workshop participants will learn the process of creating a space inspired by the emotional journey a musical piece can evoke… participates will learn how to reflect, fragment and formulate a design from concept to a result,” she added.
Beydoun expanded further on what it means to be a good designer and the importance of seeking inspiration from a wide array of sources.
“To be a good designer is to be a good storyteller. We create design solutions based on visual stories and we create with a blend of art, science, mathematics and literature,” she said of her Saudi Arabia-based studio.
As one of only a handful of Saudi designers taking part in the fair, Beydoun recognized the inherent opportunity to fly the flag for her home country.

Participants were taught how to use music as a tool. (Image supplied)


“It’s important to show the world what Saudi Arabia has to offer. I believe that there are many talents that need to be in the spotlight and showcased, hence why I chose to participate in Dubai Design Week. In such events, we are not only showcasing our talent… but also the beauty of our beliefs and identity.”


Abu Dhabi Festival reveals exciting 2019 lineup

Updated 10 December 2018
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Abu Dhabi Festival reveals exciting 2019 lineup

  •  Dubbed ADF19, the festival will feature more than 100 events across 25 venues in Abu Dhabi, including 18 productions, two co-productions and two commissioned artworks
  • The festival will also shed light on artists with disabilities, with the central theme announced as “Culture of Determination”

The month-long Abu Dhabi Festival, set to be held in March 2019, announced its art-and-culture filled lineup in a press conference at the Emirates Palace hotel on Monday, with the packed itinerary set to entertain culture vultures in the capital in what will be the festival’s 16th edition.

Dubbed ADF19, the festival will feature more than 100 events across 25 venues in Abu Dhabi, including 18 productions, two co-productions and two commissioned artworks. If that isn’t enough, the festival will also feature more than 500 artists from 17 different countries.

The festival’s headline program includes performances by the Korean National Ballet — set to perform “Giselle,” a romantic ballet about a peasant girl with a passion for dance — and the Korean Symphony Orchestra. Korea has been singled out as ASF19’s “Country of Honor” and organizers are focusing on sharing its classical talent with audiences in the Middle East.

“Abu Dhabi Festival… has been contributing enormously to the region’s intercultural competence, so I’m very happy that Korea could be a part of the wonderful celebration,” the Republic of Korea’s Ambassador to the UAE Kang-ho Park told the press via video link on Monday.  

The festival will also shed light on artists with disabilities, with the central theme announced as “Culture of Determination.”

Festival founder Huda I. Alkhamis-Kanoo took to the stage alongside Peter Wheeler, CEO of the Special Olympics World Games Abu Dhabi, to sign a cooperation agreement at Monday’s press conference and a March 16 concert titled “Stand Up For Inclusion” was announced as one of the main events during next year’s festival.

The festival will also host an exhibition called “Distant Prospects,” presenting the history of European landscape painting through renowned pieces by key figures in the Late Renaissance and Baroque eras.

Other highlights include a performance by award-winning US jazz pianist Justin Kauflin on March 11, a dance show by the Sara Baras Flamenco Ballet Company on March 21 and a full-length, three-act plotless performance by the Paris Opera Ballet, backed by the Pasdeloup Orchestra — the oldest symphony orchestra in France — on March 29 and 30.