Walk like an Egyptian: Chanel sends models down the runway in Egypt-inspired looks

Models hit the runway in Ancient Egypt-inspired looks. (AFP)
Updated 08 December 2018
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Walk like an Egyptian: Chanel sends models down the runway in Egypt-inspired looks

DUBAI: Models hit the runway in Ancient Egypt-inspired looks as Chanel designer Karl Lagerfeld took his traveling fashion show to New York’s Metropolitan Museum of Art last week. Here are six looks from the show we loved.
Going for gold
Gold shimmered all over the runway, as models strolled past the floodlit temple in everything from gold thigh-high boots to gold brimmed hats to glistening dresses with golden feather adornments, to shoulder-length gold earrings.

(AFP)


Catwalk celebs
A celebrity even walked the runway: Pharrell Williams wore a very Egyptian-looking gold mesh top adorned with designs resembling a wide, jeweled Egyptian necklace and shiny gold pants.

(AFP)


Denim darlings
There was also some distressed denim, and definitely some tweed, but shiny gold was the order of the day.

(AFP)


Mosaic madness
One particularly stunning shoulderless gown looked like an Egyptian mosaic, with interlocking tiles in the Egyptian color palette of light and dark blues, red, and of course, gold.

(AFP)


Egyptian sunset
Hieroglyph-inspired knitwear in bold shades and metallic trousers, which evoked the colors of a sunset over the Nile, also made an appearance on the runway.

(AFP)


Heat wave
The stiff ensemble radiated the heat of a hot, dusty Egyptian day with searing orange and electric yellow shades.

(AFP)

 


Arab Luxury World 2019: Experts gather to learn more about Saudi women’s luxury spending habits

Updated 13 June 2019
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Arab Luxury World 2019: Experts gather to learn more about Saudi women’s luxury spending habits

DUBAI: The lure of Saudi Arabia as a market for luxury retail was evident in the packed hall as Mathieu Yarak of the Choueiri Group took to the stage at the Arab Luxury World forum on Thursday to shed light on the purchasing habits of Saudi female consumers who go for luxury items.

Based on a research study conducted by the Choueiri Group in collaboration with market research firm Ipsos, the findings explained the “complex” journey an affluent Saudi woman embarks on when she decides to purchase a luxury accessory, in this case “handbags, watches and jewelry.”

A sample of 350 Saudi women of an affluent background were interviewed about their spending habits, with some surprising findings unveiled.

Yarak took to the stage in Dubai to explain the journey such women take when purchasing a luxury item, and split it into four parts: Research; shortlisting; reassurance and purchasing.

With the concept of “change or reward” listed as the top trigger when it comes to purchasing a luxury accessory, Yarak went on to explain that an overwhelming number of the women polled looked to the brand’s website to firm up their decision about what to buy, with the social media platforms coming in second.

When it comes to shortlisting the items, various factors come into play, including the brand’s identity, price and country of origin, with the traditional association of France and Switzerland with bags and watches, respectively, still holding weight in Saudi Arabia.

This, Yarak pointed out, is something luxury brands need to highlight in their conversation with Saudi women — “it’s all about heritage,” he said.

The brand’s availability in Saudi Arabia also played a major role in the polled women’s desire to purchase items, with an overwhelming chorus of “no” heard when they were asked if they are happy shopping online for high-end goods.

While the research, shortlisting and reassurance stages all take place online — with potential buyers visiting the brand’s website, luxury e-tailers and social media — the preferred point of purchase is largely bricks-and-mortar, with respondents saying the attention, care and service they receive in stores is what keep them coming back.

Participants also highlighted their desire for more localized advertising, with calls for Arabic-language campaigns and more Middle Eastern-looking faces standing out as a major opportunity for international luxury brands when it comes to their strategy in Saudi Arabia.