Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford hosted the global debut of its Driving Skills for Life for Her (DSFL) program in Jeddah. (Photo/supplied)
Updated 11 December 2018
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Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.


Ascott Jeddah supports World Kidney Day

Staff members from Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al-Salamah Jeddah and Spectrums Residence Jeddah visited the Hisham Attar Center for dialysis, to spend time with 70 patients.
Updated 18 March 2019
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Ascott Jeddah supports World Kidney Day

In light of National Kidney Month observed in March, The Ascott Limited joined forces with Albir Society Jeddah to observe World Kidney Day, on Thursday.

Staff members from Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al-Salamah Jeddah and Spectrums Residence Jeddah visited the Hisham Attar Center for dialysis, to spend time with 70 patients, who were presented a flower and a gift from the properties.

Further supporting the cause, a dedicated Albir Society stand has been set up in the lobby of the four properties from March 13th to 20th, enabling a financial contribution from both staff and guests, as Ascott aims to raise support for the organization.

Vincent Miccolis, Ascott’s regional general manager for Middle East, Africa and Turkey, said: “We’re proud to support this important cause across Ascott Jeddah and enable both staff and guests to get involved. All Ascott Jeddah staff wore a green ribbon on their uniforms for the month of March, further driving awareness and showing their commitment to the cause. CSR initiatives form a core component of Ascott’s operations, and we’re pleased to be able to support the Albir Society Jeddah.”

World Kidney Day is annually observed on second Thursday in March. This year, it fell on March 14. The day is marked to raise awareness about kidney health and its relation to our overall health. This year, the theme of World Kidney Day was “Kidney Health For Everyone Everywhere.”

According to National Health Portal, chronic kidney disease is the sixth fastest growing cause of death. Around 850 million people worldwide are now estimated to have kidney diseases due to various causes. Around 1.7 million people are estimated to die annually due to acute kidney injury globally.

The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. It has more than 58,000 operating units in key cities of the Americas, Asia Pacific, Europe, the Middle East and Africa, as well as over 42,000 units, which are under development, making a total of more than 100,000 units in over 660 properties.

The company’s serviced residence and hotel brands include Ascott, Citadines, Somerset, Quest, The Crest Collection, lyf, HARRIS, FOX HARRIS, YELLO, POP!, Préférence and HARRIS Vertu.