Huawei opens first flagship store in Saudi Arabia

The official opening was attended by Deputy Governor of Investments for SAGIA Sultan Mufti, Chinese Ambassador to Saudi Arabia Li Huaxin, C-level executives from Huawei and members of the media.
Updated 08 January 2019

Huawei opens first flagship store in Saudi Arabia

Huawei Tech Investment Saudi Arabia has inaugurated its first store in the Kingdom, which opened at Riyadh Park Mall in the capital city. It is the largest store in the Middle East and Africa region. The official opening was attended by Deputy Governor of Investments for Saudi Arabian General Investment Authority (SAGIA) Sultan Mufti, Chinese Ambassador to Saudi Arabia Li Huaxin, C-level executives from Huawei and members of the media. 

Mufti said: “Huawei is a great example to all foreign companies investing in the Kingdom. They have exhausted many efforts toward providing the best that information technology and communications services has to offer, as well as contribute toward the development of the ICT infrastructure in accordance with the highest global standards for quality and security. They also work to develop our local Saudi talent through their training initiatives like the STEP program for enabling Saudi talent, which aims to train 10,000 male and female candidates by the year 2020.”

Mufti added: “We at SAGIA appreciate the role foreign investment plays and the importance of developing the ICT sector in the Kingdom through global partnerships like the partnership we have with Huawei.”  Ambassador Huaxin said: “This opening today proves Huawei’s commitment to continue providing the highest level of services to the people of Saudi Arabia. Chinese companies abroad are interested today in linking their strategy to the development of the markets they operate in. It also takes care of their social responsibility, for example, in sharing technology expertise and adopting local talent, and Huawei is certainly one of them.”

Bill Yu, vice president of Huawei Tech Investment Saudi Arabia, said: “This flagship store launches at a time in which consumers here are asking for more innovative flagship products from Huawei.”

He added: “In order to provide an advanced and classy shopping experience for our customers in Saudi Arabia, we have brought and adopted the latest retail systems in our stores in Saudi Arabia, which will provide a new experience that includes intelligent storage, online ordering, home delivery and off-site payment as well as a slew of other services which will take our customer service experience to the next level.”

Huawei is expecting its new retail system will create around 100 job opportunities and training for Saudis over the next five years. It will also hold training courses in multiple technology areas that will benefit more than 360 people a year. At the same time, it will invest over $6 million in the new retail system in Saudi Arabia over the next five years and will collaborate with its partners in the Kingdom to enhance the experience associated with retail sales in the Saudi market.

Deal to create largest Arab digital marketing network

Updated 17 June 2019

Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”