Majlis culture brings a little Saudi warmth to freezing Davos

At a five-star hotel in Davos, the Saudi Arabia General Investment Authority has sponsored a prominent display proclaiming ‘The future-forward economy — Invest Saudi.’ (AN photo)
Updated 23 January 2019

Majlis culture brings a little Saudi warmth to freezing Davos

  • The Misk Pavilion is one of the many signs of the Kingdom’s enthusiastic involvement in the world’s biggest gathering of political, business and thought leaders

DAVOS: From the sub-zero temperatures of the icy Davos Promenade you are ushered through a glass door into the warmth of a desert majlis, with works by young Saudi artists on the walls and traditional Arabian delicacies being served. It is quite a culture shock.

The Davos majlis is the work of the Misk Global Forum (MGF), the international arm of the organization founded by Crown Prince Mohammed bin Salman to promote youth empowerment. 

The Misk Pavilion is one of the many signs of the Kingdom’s enthusiastic involvement in the world’s biggest gathering of political, business and thought leaders.

“The Kingdom’s participation in WEF 2019 highlights its role in developing the regional and global economy, and reflects the nation’s continuing ambition for sustainable development,” said Bader Al-Asaker, head of the crown prince’s private office and chairman of the Misk Initiatives Center. 

The Saudi delegation’s HQ overlooks the main congress hall, inside the Davos security cordon. 

At a nearby five-star hotel, the Saudi Arabia General Investment Authority has sponsored a prominent display proclaiming: “The future-forward economy — Invest Saudi.” 

This is the second year Misk has been prominent at Davos. As well as the majlis, its pavilion offers visitors the chance to immerse themselves in modern Saudi art via a virtual reality tour of the work of four young artists.

Misk is organizing daily events there, building up to a power breakfast with leading executives on Friday on the theme of youth empowerment.

“In an age of profound economic disruption, we regard young people as the problem-solvers, not a problem to be solved,” said MGF executive manager Shaima Hamidaddin.

“We’re holding interactive discussions on how to empower young people to be the architects of the future economy, not the tenants of it.”


Two new academies to boost Saudi arts, heritage and music

Updated 19 August 2019

Two new academies to boost Saudi arts, heritage and music

  • One academy specializing in heritage and traditional arts and crafts will start receiving applications in autumn 2020
  • A second academy dedicated to music will receive 1,000 students and trainees from 2021

JEDDAH: Saudi Arabia is to set up arts academies, including two in the next two years, offering a step toward academic qualification and enlarging the Kingdom’s footprint in heritage, arts and crafts, and music.

The initiative is part of the Ministry of Culture’s Quality of Life program. 

The minister, Prince Badr bin Abdullah bin Mohammed bin Farhan, said investment in “capacity building” was one of the most important elements in encouraging the cultural sector, which enjoyed unlimited support from King Salman and Crown Prince Mohammed bin Salman.

The Kingdom was rich in diverse arts, talents and artistic production, Prince Badr said, and the academies would be a first step toward academic qualification in the arts within the Kingdom.

One academy specializing in heritage and traditional arts and crafts will start receiving applications in autumn 2020, targeting 1,000 students and trainees in long- and short-term programs. 

A second academy dedicated to music will receive 1,000 students and trainees from 2021.

The music academy in particular will be “the core of music production and talent development in Saudi Arabia,” Saudi musician, composer and producer Mamdouh Saif told Arab News.

The music industry was a large and diverse field, Saif said, and education was crucial. 

“The academy is the right place to launch the music industry in Saudi Arabia, and it will have a significant impact on Saudi youth, and young people in surrounding countries,” he said.

He expects “a very high turnout” for the academy among young Saudis. 

“Due to my expertise in this area, I receive many questions from people who want to learn music, but through private lessons,” he said.

“But the availability of an academy for this purpose, that teaches music in a methodological way, will be the right start for those interested in music.”