Huawei KSA appoints CEO adviser for Vision 2030

Turki Al-Sakran
Updated 23 January 2019
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Huawei KSA appoints CEO adviser for Vision 2030

Huawei Tech Investment Saudi Arabia has announced the appointment of Turki Al-Sakran as a CEO adviser for Saudi Vision 2030 and the National Transformation Program 2020. The initiative aims to support the digital transformation of the government and private institutions and to contribute to achieving the goals of the reform programs.

Huawei will contribute its global expertise to the preparation of proposals for its customers and partners. It will localize its global portfolio of advanced ICT products, solutions and services to meet the needs of the Saudi government’s customers.

Al-Sakran said: “I look forward to enabling our customers and partners in the Kingdom with the latest technology and global services for a brighter future for our country through the great Vision 2030 led by Saudi Arabia’s Crown Prince Mohammed bin Salman.”

Dennis Zhang, CEO of Huawei KSA, said: “We are honored to appoint Turki Al-Sakran as a CEO adviser and we look forward to supporting the Saudi government institutions with the latest trends and technologies. This initiative will accelerate the digitization of enterprises and help government agencies to better meet the needs of their customers and we will continue to work with our partners in Saudi Arabia to establish a digital participatory system to support the continuous growth and success of the Kingdom.”


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.