Céline Semaan: ‘We must look at waste as a new resource’

An image from the UN’s Sustainable Fashion Summit. (Supplied)
Updated 11 February 2019
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Céline Semaan: ‘We must look at waste as a new resource’

  • Arab News talks to the Lebanese founder of the UN’s Sustainable Fashion Summit
  • The Sustainable Fashion Summit is the brainchild of Lebanese entrepreneur Céline Semaan, the soft-spoken CEO and founder of Slow Factory

NEW YORK: On a frigid afternoon in New York on February 1, the road to Manhattan’s Turtle Bay area was paved with fashionable footsteps. Kicking off New York Fashion Week, collaborators including industry experts, designers and scientists came together at the United Nations headquarters for an all-day summit focused on sustainability in fashion. The conversation centered on providing a platform to highlight success stories related to innovation and social justice, and map out action plans in which civil society and industry leaders can collaborate and embody the summit’s slogan: “Good for the Earth, Good for the People.”

“The UN is not necessarily known for high fashion,” Robert Skinner, executive director of the UN Office for Partnerships said to a full house of about 400 attendees. Riefqah Jappie, International Trade Center Representative to the UN opened up the dialogue by saying, “It is good for the earth, good for the people — and it is good for business.”

Scary stats flashed before our eyes as different speakers reminded us that many designers are making beautiful products— that simply don’t last. They end up in the trash, or the ocean.

The Sustainable Fashion Summit is the brainchild of Lebanese entrepreneur Céline Semaan, the soft-spoken CEO and founder of Slow Factory, a “design innovation lab focusing on sustainable practices.” It’s mission, as described on its website, is to “make clothing and accessories with a political message, known as #FashionActivism, and donate proceeds to humanitarian and environmental causes.”

Celine Semaan. (Supplied)

Wearing a snazzy red velvet suit, her dark curls slicked back into a neat bun, Semaan, who is also a writer and a director’s fellow at the Massachusetts Institute of Technology (MIT) Media Lab, told Arab News about the urgent message behind the summit.

An image from the UN’s Sustainable Fashion Summit. (Supplied)

“I didn’t study fashion so I didn’t come from that world and I don’t come from that sort of education. I came from a different angle,” she said. “We need a redesign of the current system with the environment at the heart of it. Not to harvest virgin resources that destroy natural resources. We need global pressure and to shift marketing budgets to (research and development).”

It’s not a new message, but it is one that seems to be gathering momentum — aided in no small part by the Japanese ‘tidying’ expert Marie Kondo, whose new Netflix show dedicated to helping people rid their closets and houses of unwanted belongings, has been hugely popular.

“I really love the KonMari (Kondo’s lifestyle brand) concept, and that’s how I live my life personally,” said Semaan. “People are editing down their belongings, so there’s a lot of new waste. And there are a lot of companies, like Helpsy (which disposes of garments ethically), because someone’s trash is someone else’s treasure.

“We must not look at waste as waste, but as a new resource,” she continued. “I started (to look at it like) that over 20 years ago and I really think that I lived this way because I had to travel so much. Everything I have fits two suitcases.”

Semaan’s family left Lebanon for Canada as refugees during the Lebanese Civil War, and getting dressed up, she has said, was a way of establishing her identity in a country that wasn’t her own.

A childhood photo of Celine. (Supplied)

“As Arabs, we use beauty and fashion as coping mechanisms in situations of chaos,” she told Arab News. “As a Lebanese woman, I grew up (learning) that beauty and your appearance is self-respect and your dignity. Of course, we do it for the gaze of the ‘other’ but I really find inspiration from my peers and the women around me who always look stunning. Being in control of how we look and how we present ourselves to the world is an important aspect of our culture.

“We go see refugees in camps and they still are looking great,” she continued. “That does not to diminish their trauma — it enhances their humanity and celebrates their dignity and confidence.”

Semaan has first-hand experience of this. Slow Factory has collaborated with American Near Middle East Refugee Aid (Anera) — a non-profit that provides humanitarian and development aid to the Middle East — to run educational programs in refugee camps.

“It was very interesting that the beauty and fashion program was the most popular,” she said. “If you feel shy, you put on a little bit of mascara and eyeliner. It’s such a wonderful, humble way to look at it and to create empathy with these groups.” And, she adds, it’s a side of refugee life that is rarely depicted in Western media.

Staying stylish, Semaan contends, does not have to break the bank. Or the planet. “I am looking at how we can use less instead of purchasing to fill a void. If you want to be sustainable, it’s a lifestyle choice and a spiritual understanding. We (need to) realize our patterns and compulsive purchases. Today’s fashion supply chains mimic those of colonial era trade routes. It is time to decolonize. Everything you make turns into food or poison,” she said.

“I save up before buying a piece. Most of the things that I have, I keep for a very long time. I mend them. I take my shoes to the cobbler — I change the sole and the color. I have pieces I can pass down to my kids." Anything that doesn't get patched up or passed on, she said, she recycles.

There are a few items, she admitted, that she considers ‘must-haves’ in her wardrobe at all times, including “a good pair of denims, a good pair of flat ballet shoes, and a good pair of running shoes.”

An image from the UN’s Sustainable Fashion Summit. (Supplied)

“I wear a lot of white shirts — simple ones; I take the ones my husband doesn’t need,” she added. “Oh, and a few vintage blazers and a very good Christian Dior one that reminds me of my grandmother.”

Semaan’s commitment to reducing waste and looking after the environment is something she’s passing on to her children too. Traveling to Lebanon has given them more of an understanding that the lifestyle they have in North America should not be taken for granted. “They visit Lebanon and they understand that there is no electricity at times, and no water,” Semaan said. “So when they come to New York, they feel the luxury.

“My kids come to my Slow Factory office and see my work,” she continued. “In my household, we are very aware of water usage and we do a lot of arts and crafts with the garbage. They do have plastic toys, but they understand the impact of plastic — by 2050 there will be more plastic than fish (in the oceans). We buy biodegradable toothbrushes. My daughter told me she wanted a (plastic) toothbrush, but I told her, ‘That’s going to return to the earth as a toothbrush, but your toothbrush will turn into a tree.’ She uses that to (explain) to their friends.”

Her daughter’s ability to communicate her family’s lifestyle choices is the kind of skill that Semaan believes will be vital for future generations, in order to slow and, hopefully, reverse the damage that has already been done to the planet.

“I think it’s important to talk about this without guilt,” Semaan said. “They’re the ones who will inherit the earth.”


Nora Attal has her day in the sun in Marrakesh

Updated 19 March 2019
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Nora Attal has her day in the sun in Marrakesh

DUBAI: British-Moroccan model Nora Attal posed up a storm in Marrakesh’s golden sunlight for a new campaign by fashion brand Zara.

The in-demand model shared snaps from the campaign, photographed by Christian Macdonald, on her Instagram account.

The collection of photographs show Attal modelling looks from Zara’s laid-back Spring/Summer 2019 collection against a backdrop of rippling sand dunes. Her featured ensembled include kaftans and long-length cardigans with hefty stripes in a clay-and-beige color palette.

Attal is no stranger to fronting campaigns — in January, the model was chosen as one of seven rising stars to feature in British fashion house Alexander McQueen’s latest campaign.

The Spring/Summer 2019 collection photoshoot was shot by British fashion and documentary photographer Jamie Hawkesworth and featured Attal wearing a number of cowboy-inspired looks.

The year has gotten off to a busy start for Attal, who was similarly in demand in 2018, when she took to the catwalk for Elie Saab, Loewe and Dior during Paris Fashion Week in September and starred in Italian fashion label Versace’s summer advert campaign.

In May, luxury e-retailer Farfetch launched in the Middle East with a little help from the young model.

She starred in a photoshoot wearing pieces from collections on sale on the platform. The colorful photographs were accompanied by a snappy, chatty interview with the young model.
Readers got the chance to gain insight into her earliest fashion memories and learn some off-the-cuff facts about the star.

“Recently I’ve been obsessed with noughties trends. Everyone was so cool and effortless back then. Now I go out in a full Juicy Couture tracksuit with no shame,” she told Farfetch at the time.

“If I wasn’t a model, I’d probably be at university, studying to get into something like criminal investigations, profiling or law,” she added.

Attal finished off 2018 by hitting the sand dunes in the UAE — however, this time it wasn’t part of a high-end photoshoot, but rather a day of fun.

The model enjoyed an afternoon of sandboarding in the emirate of Sharjah and even posted a snap on Instagram at the time.

“Apparently sandboarding is a thing,” she captioned the sunset shot.