Saudi Arabia launches campaign to promote intellectual property rights

The Saudi Authority for Intellectual Property aims to organize, support, sponsor, protect and promote IP in the Kingdom. (Shutterstock)
Updated 28 April 2019
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Saudi Arabia launches campaign to promote intellectual property rights

  • Events will be staged in shopping malls throughout Saudi Arabia

RIYADH: The Saudi Authority for Intellectual Property has launched a major awareness campaign to coincide with an international promotional event.

The government body has organized a range of activities to mark its first participation in World Intellectual Property Day, which this year is themed “Reach for Gold: IP and Sports.”

Events will be staged in shopping malls throughout the Kingdom with awareness messages promoted under the slogan “#I_respect_intellectual_property_rights.”

Intellectual property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names and images used in commerce. IP is protected in law by patents, copyright and trademarks which enable people to earn recognition or financial benefit from what they invent or create.

The Saudi Authority for Intellectual Property aims to organize, support, sponsor, protect and promote IP in the Kingdom in line with local and international standards, and in cooperation with other bodies has organized workshops and run social media and newspaper initiatives to push its messages.

Dr. Abdul Aziz bin Mohammed Al-Swailem, the authority’s CEO, said the agency was working with the World Intellectual Property Organization to celebrate international IP day and help promote a culture of protection and respect for IP rights by raising awareness in society.

This year’s “Reach for Gold: IP and Sports” campaign explores how innovation, creativity and the IP rights that encourage and protect them support the development of sport and its enjoyment around the world.

Business relationships built on IP rights help to secure the economic value of sports which in turn stimulates growth of the industry by financing events and promoting grassroots development of sports.
 


Innovative Saudi cultural center showcases world-famous ‘The Scream’ artist’s exhibition

Updated 26 June 2019
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Innovative Saudi cultural center showcases world-famous ‘The Scream’ artist’s exhibition

  • 40 works by Edvard Munch go on display for first time in Middle East

DHAHRAN: A dynamic Saudi cultural center is to showcase the works of one of the world’s most famous painters in an exhibition-first for the Middle East.

Forty pieces by Norwegian artist Edvard Munch, best known for his iconic “The Scream” painting, will go on public display at the King Abdul Aziz Center for World Culture (Ithra).

The special exhibition, titled “Landscapes of the Soul,” is the latest in a series of high-profile cultural events to be staged at the showpiece exhibition in Dhahran.

Developed by Saudi Aramco with the aim of stimulating knowledge, creativity and cross-cultural engagement, Ithra’s theater, museum, exhibition hall and art gallery complex forms a key part of the Kingdom’s Vision 2030 reform plan to promote culture and entertainment.

The Munch exhibition, which runs until Sept. 3, portrays the artist’s personal life experiences of misery, love, despair, loneliness and reflections of the soul, through his distinctive works.

“It is such an honor to host and introduce to Saudi Arabia, and indeed, the Middle East, the work of the world-renowned artist Edvard Munch,” Rania Biltagi, Ithra’s head of communications and partnership, told Arab News.

Munch’s (1863-1944) original exhibition has been located in Oslo, Norway since 1963, and the Saudi display is being staged in Ithra’s Great Hall in partnership with the Munch Museum in Norway.

As well as a lithograph version of his most famous painting “The Scream,” other works on show will include “Summer Night. The Voice,” 1894, “Self-Portrait,” 1895, and “The Sick Child,” 1896.

“A moment that stood out from the opening was when speaking to a couple visiting the exhibit, they mentioned that they were Norwegian and working in Saudi,” Biltagi said. “They explained that they had never had the chance to visit the Munch Museum in their homeland and what an unexpected pleasure it was to be able to see Munch’s work in Saudi.”

Biltagi added that the event epitomized the aim of Ithra in providing a platform to bring together cultures as well as people.

The center, featured in Time magazine’s list of the world’s top 100 places to visit, is a pioneer on the Kingdom’s culture and arts scene, organizing a variety of events, performances, programs and experiences to suit all ages and backgrounds. Previous exhibitions have included a focus on Saudi contemporary art, Leonardo da Vinci, and installations symbolizing creativity and innovation.