Be Kind to donate Ramadan water sales to ERC

Money raised will go toward the ERC projects, building wells in countries that suffer from water and sanitation issues.
Updated 23 May 2019

Be Kind to donate Ramadan water sales to ERC

A UAE-based bottled water company has pledged to donate 100 percent of proceeds from the sales of its products during Ramadan to the Emirates Red Crescent (ERC). 

Be Kind, the collaborative platform aiming to establish charitable partnerships, launched in March 2018 during the Year of Zayed, is now launching its first product, Zayed Water, as part of its Ramadan initiative. Named after the late Sheikh Zayed bin Sultan Al-Nahyan, Zayed Water aims to emulate the compassion, generosity and humanitarian values Sheikh Zayed instilled upon the nation, but at a community level. 

Money raised from the sales of Zayed Water will go toward the ERC projects, building wells in countries that suffer from water and sanitation issues, with projects across Africa as the first target. 

Locally, Be Kind is partnering with the Al-Ihsan Charity Association to donate over 70,000 bottles of Zayed Water to their annual Ramadan Aman campaign and over 50,000 bottles to expatriate laborers during iftars run by the ERC at mosques across the emirates. 

“Our inspiration behind the initiative is the concept that water gives life. As water is a readily available commodity so many of us take for granted, we often overlook the millions of people who don’t have daily access to clean water,” said Omar Abdulla Khalfan, chief kind officer at Be Kind.


Bentley marks 100 years at Monterey Car Week

Updated 21 August 2019

Bentley marks 100 years at Monterey Car Week

As part of its centenary celebrations, Bentley hosted a number of events during the Monterey Car Week, from Aug. 15 to 18.

To mark the occasion, two models debuted — the new Flying Spur luxury four-door grand tourer, and the EXP 100 GT: A vision of luxury mobility in 2035.

The third-generation Flying Spur sets new standards of driving enjoyment and luxury, showcasing Bentley’s application of modern technology, while integrating the latest British craftsmanship and innovation features.

The new Flying Spur will be the most advanced luxury grand touring four-door available. 

Alongside its totally new and advanced aluminum and composite chassis, it features optional electronic all-wheel steering — a first for a Bentley, coupled with active all-wheel drive and the Bentley Dynamic Ride active anti-roll system powered by a 48V architecture.

The Flying Spur was put on display on Aug. 16 at the Quail — a motorsports gathering and at the Home of Bentley for the remainder of the weekend.

It was joined by the EXP 100 GT concept car, which made its US debut. With the EXP 100 GT, Bentley has reimagined the idea of grand touring for the future.

The EXP 100 GT is pure Bentley, inspired by the company’s deep understanding of the desires of its forward-thinking customers. It embraces artificial intelligence (AI) as a means to reassert the car as a place for creating, experiencing and capturing extraordinary human experiences and emotions.

It displays the future of luxury craftsmanship with a seamless fusion of materials and the intelligent curation of technology. The vehicle’s battery system will power four motors that deliver superior performance. Projected performance figures include a 0-60 mph time of less than 2.5 seconds, a top speed of 186 mph, and maximum torque of 1,500 Nm.

Ahead of the EXP 100 GT’s Americas debut, Bentley launched a new and dedicated app for Apple devices.

Released on Aug. 12, the “Bentley 100 AR” app uses a printable QR code to provide an augmented reality experience of the EXP 100 GT, allowing users to explore the exterior and interior of the concept car. Users can even interact with a virtual version of the car in full scale, by using the app at selected Bentley retailers.

Bentley was a featured marque at Pebble Beach Concours d’Elegance, where numerous classic models competed in Bentley Centennial classes, including Vintage 4 Cylinder, Vintage 6 Cylinder, Derby and Postwar.