Omega celebrates 50th anniversary of moon landing

George and Amal Clooney attended an event by Omega to pay tribute to the 50th anniversary of the first lunar landing.
Updated 26 May 2019
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Omega celebrates 50th anniversary of moon landing

Omega partnered up with NASA to pay tribute to the 50th anniversary of the first lunar landing back in 1969.
George and Amal Clooney were in attendance as were an impressive lineup of NASA veterans.
The event took place at Florida’s Kennedy Space Center, where guests enjoyed the “Golden Moments” dinner underneath a Saturn 5 rocket.
President and CEO of Omega Raynald Aeschlimann said he was proud of the Swiss brand’s claim-to-fame as the first watch worn on the moon. “It’s a huge achievement to land on another world,” he said.
Omega ambassador George Clooney drew a great deal of media attention, but the actor was determined to ensure the spotlight remained on his fellow guests. “It’s a great pleasure to be here — and an honor. I have enormous respect for the people who made the Apollo missions such a success.”
Clooney was joined on stage by veteran of four NASA space missions and commander of Apollo 10 Lt. Gen. Thomas Stafford, along with CAPCOM for Apollo 11 and Apollo 16 lunar module pilot Charlie Duke.
Reflecting on the pioneering spirit of the Apollo era, Duke described it as an exciting time but stressed that the success of the 1969 mission was down to hard work and commitment. “We were heading to the moon, but we were also grounded, very realistic, and we never took success for granted, not once.”
Stafford talked about the “alien yet familiar” qualities of the lunar surface, and spoke proudly of his role in Apollo 11’s glory. “It was a great honor for me to play my part in the successful mission that followed.”
Also in attendance were astronaut and artist Nicole Stott, NASA pilot and ISS commander Terry Virts, ESA astronaut and NASA veteran Jean-François Clervoy, and former NASA engineer and the man behind the Moonwatch, Jim Ragan.
To mark the 50th anniversary, Omega released a 42 mm Speedmaster in 18-carat Moonshine gold — a new alloy which is said to offer a paler hue than traditional yellow gold and higher resistance to fading over time. The design is replete with lunar history as well as modern materials and a new movement. The limited-edition watch is limited to 1,014 pieces.


Deal to create largest Arab digital marketing network

Updated 17 June 2019
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Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”