DIFC new appointments strengthen leadership team

Peyman Parham Al-Awadhi, head of marketing and corporate communications at DIFC Authority.
Updated 10 July 2019
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DIFC new appointments strengthen leadership team

The Dubai International Financial Centre (DIFC) Authority, the entity responsible for the operations and management of the leading financial hub for the Middle East, Africa and South Asia region with a wealth and asset management market of $424 billion, has strengthened its leadership team to drive its ongoing journey toward becoming a next-generation financial center.

The center has made a number of strategic appointments and promotions of UAE nationals to spearhead key initiatives that support the DIFC’s vision to further enable financial technology in the region. In addition, this supports the center’s broader expansion plans approved by Sheikh Mohammed bin Rashid Al-Maktoum, vice president and prime minister of the UAE and ruler of Dubai, in January.

Peyman Al-Awadhi has been appointed as head of marketing and corporate communications at the DIFC Authority to lead the strategic positioning, digital transformation and engagement of the center. Senior individuals have been promoted within the organization, including Mohammad Alblooshi to sector head of fintech, who is leading the development of the center’s fintech ecosystem, Alya Al-Zarouni has been promoted to executive vice president of operations, while Raja Al-Mazrouei has been elevated to the position of executive vice president of DIFC FinTech Hive.

Arif Amiri, CEO of the DIFC Authority, said: “During the last 15 years, DIFC has firmly reinforced its position as one of the world’s top financial centers. Our focus is to become the most advanced financial center in the world and the only way to do this is to ensure we stay ahead of the curve. 

“Our future is deeply rooted in digital transformation and innovation and it’s crucial for us to make sure we have the right people in the right positions to help realize this vision.”

The UAE has an ambitious goal to become one of the top 25 in the world for gender equality by 2021, and in 2018, a new rule was created to mandate a female presence on listed companies’ boards of 20 percent by 2020. The DIFC is committed to the UAE mandate to embrace diversity.

During the last five years, the total workforce growth in the DIFC Authority reached 23 percent, with Emiratis comprising approximately 40 percent of the total workforce. 

Fifty-five percent of senior management within the DIFC Authority are Emiratis. When it comes to roles with the DIFC Authority, women and men reported 57 percent and 43 percent, respectively.


King Abdullah Economic City launches summer festival

Updated 22 July 2019
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King Abdullah Economic City launches summer festival

King Abdullah Economic City (KAEC) has announced the launch of the Turquoise World summer season in the coastline of turquoise water on the Red Sea. 

Taking place until Aug. 31, the festival will feature a variety of thrilling events and activities that fulfill KAEC visitors’ and residents’ expectations, particularly those who are seeking a distinctive lifestyle of recreational and entertainment within a modern environment.

“In line with the Kingdom’s ambitious vision 2030, King Abdullah Economic City is living rapid growth in its several strategic sectors, including the quality of life program along with the tourism and leisure sector, in order to create a world of entertainment at the heart of our nation,” said Ahmed Linjawy, group CEO of KAEC.

“Set to become the leading destination on the Red Sea, KAEC is fully equipped for hosting and organizing massive events and activities due to its logistical and state-of-the-art infrastructure, including world-class social, sports and leisure facilities that have been developed to provide a high-quality environment to meet the needs of those who aspire to a luxury lifestyle overlooking the virgin beaches of the Red Sea.” said Linjawy.

The “Turquoise World” festival was inspired by KAEC’s new identity “Another World” to offer an exceptional experience that has been designed to entertain all family members, with unique direct turquoise view of the Red Sea. 

The festival offers a variety of exclusive activities and events at the Beach Walk, and range of water sports at the Yam Beach, and the Bay La Sun Marina and Yacht Club, including water games at Aqua Fun, K-MAX — the first multi-dimensional movie theater in the Kingdom, and Juman Karting, among others. 

In addition to top-class hotels with an elevated standard of living and services that make KAEC an ideal destination to visit and live.

King Abdullah Economic City is the largest privately funded new city in the world, situated on the west coast of Saudi Arabia. 

KAEC covers an area of 181 sq km of land, approximately the size of Washington DC. KAEC comprises King Abdullah Port, the Coastal Communities residential districts, the Haramain Railway district and the Industrial Valley. 

The city is under development by Emaar, The Economic City, a publicly listed Saudi joint-stock company established in 2006.