Lady Gaga to launch beauty line on Amazon

Lady Gaga is set to release a line of beauty products. (File/AFP)
Updated 10 July 2019

Lady Gaga to launch beauty line on Amazon

NEW YORK: Pop star Lady Gaga on Tuesday announced a line of beauty products exclusively for sale on Amazon in a boost to the online retailer’s cosmetics business.

The brand, Haus Laboratories, will launch in September for shoppers in nearly a dozen countries, including the United States, Germany and Japan, Amazon said.

The move underscores how the world’s biggest online retailer is increasing competition with traditional cosmetics sellers like Ulta Beauty and Sephora-parent LVMH, which recently launched a beauty brand by singer Rihanna.



When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on

Lady Gaga said Amazon was the right partner because it embraced her message of self-acceptance.

“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do ... they’ll be like, ‘Can you just change half of the equation?’” the singer told publication The Business of Fashion, which reported the news earlier Tuesday. “The answer is no. No deal.”

Lead roles for Saudi stars as Okaz Nights concerts begin

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Updated 2 min 12 sec ago

Lead roles for Saudi stars as Okaz Nights concerts begin

  • Abadi Al-Johar and Dalia Mubarak shine in wonderful musical evening

TAIF: The Okaz Nights series of concerts began with a wonderful evening featuring Saudi stars Abadi Al-Johar and Dalia Mubarak at the Okaz Main Theater, which has been given a new look.

The concerts are part of Taif Season, which is presenting events throughout August. The concert with Al-Johar and Mubarak, which sold out quickly, was well received by the audience of more than 2,500.

The evening began at 9.30 p.m. with a collection of new and old songs from Mubarak, supported by 27 musicians. Al-Johar then greeted her with beautiful and famous songs.

Emirati singer Hussain Al-Jasmi also performed at the theater, which will host Syrian musical artist Asala Nasri on Aug. 28 and Ahlam Al-Shamsi on Aug. 30.