Saudi Arabia’s first home-grown cinema chain to open four multiplexes by year end

The first cinema will be at the Mall of Arabia in Jeddah. (Muvi Cinemas)
Updated 07 August 2019

Saudi Arabia’s first home-grown cinema chain to open four multiplexes by year end

  • Muvi Cinemas’ first multiscreen to launch in Jeddah mall as part of deal for 10 more destinations in 2020

RIYADH: Saudi Arabia’s first home-grown cinema chain is to open four new multiplexes in the Kingdom before the end of this year.

Muvi Cinemas has signed a partnership deal with Arabian Centers which will see a network of film theaters established in malls in cities throughout the country.

The first will be at the Mall of Arabia in Jeddah where a 15-screen complex is expected to open to the public in the coming weeks.

It will be followed by cinemas at Nakheel Mall in Dammam, the Mall of Dhahran, Al-Hamra Mall in Riyadh and the new U-Walk boulevard mall complex due for the capital later this year.

Saudi lifestyle destinations operator Arabian Centers and its new partner Muvi Cinemas will continue to expand in 2020 with the launch of an additional 10 malls, bringing the movie experience to eight Saudi cities over the next 24 months through 250 screen choices including ScreenX, Junior, Suites and bespoke Xperience.

Arabian Centers’ CEO Olivier Nougarou, said: “As a local company with a deep understanding of the Saudi consumer, we are delighted to have a cinema chain partner who is also born out of the Kingdom and is equally committed to provide a bespoke and uniquely homegrown entertainment experience.

“We are shortly opening Muvi Cinemas’ first cineplex at our flagship Jeddah mall – the Mall of Arabia – and following it with openings in the capital and Eastern Province as we continue to enable and enhance our lifestyle experience across the Kingdom.”

The film theater partnership with Muvi Cinemas is aligned with the Saudi government’s quality of life program within the Vision 2030 reform plan, that is committed to the introduction of cinemas across the nation as part of a comprehensive range of entertainment, arts and cultural facilities.

 


Two new academies to boost Saudi arts, heritage and music

Updated 19 August 2019

Two new academies to boost Saudi arts, heritage and music

  • One academy specializing in heritage and traditional arts and crafts will start receiving applications in autumn 2020
  • A second academy dedicated to music will receive 1,000 students and trainees from 2021

JEDDAH: Saudi Arabia is to set up arts academies, including two in the next two years, offering a step toward academic qualification and enlarging the Kingdom’s footprint in heritage, arts and crafts, and music.

The initiative is part of the Ministry of Culture’s Quality of Life program. 

The minister, Prince Badr bin Abdullah bin Mohammed bin Farhan, said investment in “capacity building” was one of the most important elements in encouraging the cultural sector, which enjoyed unlimited support from King Salman and Crown Prince Mohammed bin Salman.

The Kingdom was rich in diverse arts, talents and artistic production, Prince Badr said, and the academies would be a first step toward academic qualification in the arts within the Kingdom.

One academy specializing in heritage and traditional arts and crafts will start receiving applications in autumn 2020, targeting 1,000 students and trainees in long- and short-term programs. 

A second academy dedicated to music will receive 1,000 students and trainees from 2021.

The music academy in particular will be “the core of music production and talent development in Saudi Arabia,” Saudi musician, composer and producer Mamdouh Saif told Arab News.

The music industry was a large and diverse field, Saif said, and education was crucial. 

“The academy is the right place to launch the music industry in Saudi Arabia, and it will have a significant impact on Saudi youth, and young people in surrounding countries,” he said.

He expects “a very high turnout” for the academy among young Saudis. 

“Due to my expertise in this area, I receive many questions from people who want to learn music, but through private lessons,” he said.

“But the availability of an academy for this purpose, that teaches music in a methodological way, will be the right start for those interested in music.”