Sony Mobile MEA contest to pick underwater Xperia Aquatech store visitors

Sony Mobile MEA launched on Nov. 10 the public competition that helps identify the lucky winners visiting the Xperia Aquatech concept store.
The competition, inspired by the durability aspects of the Xperia waterproof range, offers each of the 15 people and a friend from Saudi Arabia and the UAE the chance to take part in this aquatic experience.
The "world’s first" Xperia Aquatech store is set to debut underwater at the World Islands, off the coast of Dubai on Dec. 3. A feat of underwater architecture, the concept store has a diameter of 4 meters and will sit on the sea bed at a depth of 4 meters (tide dependent) and will be able to welcome 4 individuals at once, and two product experts.
The interior environment will be a WIFI enabled semi-wet environment, visitors will be able to stand on the seabed with the water up to their waist. The dry top section will allow the occupants to breathe freely, as they explore the full waterproof range of Xperia smartphones, tablets and smart accessories.
The Xperia Aquatech Store was conceptualized by Sony Mobile’s regional creative agency, FP7 Dubai that takes the demonstration of Xperia waterproof smartphones beyond the realms of the traditional and into a surreal environment that blends technology and aquatic design in one.