Mahmood Saleh Abbar Company, authorized agent of Casio in the Kingdom, launched the G-Shock watch (GD400HUF-1) in the Saudi market. The watch is cited as the latest creation of G-Shock.

The launch took place recently in collaboration with the Life stores for youth fashions in Jeddah in the presence of Casio Middle East and Mahmood Saleh Abbar Company officials, a number of G-Shock ambassadors, public figures and artistic characters and G-Shock watch lovers.

The G-Shock watch is described as the fruit of collaboration between G-Shock and HUF, a youth fashion and skateboarding manufacturer, which has collaborated for the first time with Casio to produce the new jointly marveled watch following the joint principles of modernity, dedication and passion for artisan manufacturing.

The HUF watch (limited edition) has been designed on GD400 platform, which is inspired by boarding as it comes with a bold metal protection for the frontal edge, very solid zipper strap and LED illumination.

The collaboration upraises the relations of the two brands, bringing a touch of HUF fashions. The limited edition HUF watch is built on the platform of the skate-inspired GD400 with its bold metal face protector, extra tough lug band attachment, and super illuminator LED.

Inspired by "cracked concrete," an all-over black out color way with black IP metal parts, the HUF logo is etched on the case back and appears in the LCD display when the light is activated with the time military format option for 24 hours.

The additional functions of this watch include 48-city world time, 5 daily alarms and countdown timer. HUF features G-Shock solidity and 200m water resistance.

Casio makes available all watch categories in the Saudi market through Mahmood Saleh Abbar Company outlets, G-Factory showroom series and all approved distributors’ outlets.

G-Shock watch is considered as the most precise and resistant to shocks. It is the result of a developer's dream to create a watch that never breaks, through the Triple 10, a battery that lasts for ten years, resist falling from a height of 10 meters, bear pressure up to 10 bars underwater.

“G-Shock has achieved unrivaled success during the past 31 years, through its solidity and unwavering developers’ faith,” a company statement said.