Creative ways to attract employers’ attention

Updated 30 May 2016
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Creative ways to attract employers’ attention

It is very difficult to land a job these days. The competition is high and resumes (CVs) are no longer enough to reflect someone’s abilities to match a certain position.
You need to work hard in a creative way in order to stand out in the crowd and find your way into an interview, or even better, to get a job offer.
That was what Graham Allgood exactly did to land himself an internship position with one of the biggest media and advertising companies in New York.
For starter, he was precise when he defined his goal; “The problem; how do I catch the attention of the largest and fastest growing media agency in the world?” he wrote on his blog telling the story.
Obviously, to sell an idea to a company specializing in media and advertising, you need to do nothing other than speaking to them in the language they understood the best, marketing.
The next step was to choose the proper channel to attract their attention. In social media, specifically in Snapchat, he found the best possible way.
“My solution was to market myself to the media agency by targeting them with my own ad campaign. I needed to match its brilliant progressive thinking and innovative content.
“Running a creative campaign in a new media space would show the agency my skills in design, negotiating media space, and publishing attractive content,” he completed the story on his blog.
“I needed a platform where I could easily target the agency’s employees. Snapchat’s on demand geo-filter was the answer, it allowed me to publish my ad in a specific geographical space.”
Once he finished designing the geo-filter, he spent some time analyzing the best time to run it. He was following the company’s snapchat account and noticed that the account was usually active on Tuesdays. He purchased that slot from Snapchat, and ran the campaign during the working hours of the company.
Within hours, the media company reached him through Twitter with a thrilling tweet “Best thing we’ve seen in months! You rock man! Love the design.”
Later that day, at 4 p.m., he received an e-mail from the director of social media at the company asking him for an interview the very next day.
“To say I was excited about the response would be a huge understatement. During the interview, I was able to tell Monica all about the analytic results of my campaign. I had over a thousand views of the filter and my personal website views increased by 400 percent!” he blogged about it.
Although Allgood initially wrote on his blog that the company told him that all the summer internships were taken, it eventually offered him a paid summer social media internship, as reported by Mashable.
It is a story of dedication and creativity that landed an aspiring individual an amazing opportunity. And since reading about it, I wonder how many of us are thinking of doing the same, of going the last mile to reach our dreams, and even if some of us did, would he or she find a company that appreciate such initiatives?


Scientists amazed as Canadian permafrost thaws 70 years early

General view of a landscape of partially thawed Arctic permafrost near Mould Bay, Canada, in this handout photo released June 18, 2019. (Reuters)
Updated 19 June 2019
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Scientists amazed as Canadian permafrost thaws 70 years early

  • “This premature thawing is another clear signal that we must decarbonize our economies, and immediately”

LONDON: Permafrost at outposts in the Canadian Arctic is thawing 70 years earlier than predicted, an expedition has discovered, in the latest sign that the global climate crisis is accelerating even faster than scientists had feared.
A team from the University of Alaska Fairbanks said they were astounded by how quickly a succession of unusually hot summers had destabilized the upper layers of giant subterranean ice blocks that had been frozen solid for millennia.
“What we saw was amazing,” Vladimir E. Romanovsky, a professor of geophysics at the university, told Reuters by telephone. “It’s an indication that the climate is now warmer than at any time in the last 5,000 or more years.”
With governments meeting in Bonn this week to try to ratchet up ambitions in United Nations climate negotiations, the team’s findings, published on June 10 in Geophysical Research Letters, offered a further sign of a growing climate emergency.
The paper was based on data Romanovsky and his colleagues had been analizing since their last expedition to the area in 2016. The team used a modified propeller plane to visit exceptionally remote sites, including an abandoned Cold War-era radar base more than 300 km from the nearest human settlement.
Diving through a lucky break in the clouds, Romanovsky and his colleagues said they were confronted with a landscape that was unrecognizable from the pristine Arctic terrain they had encountered during initial visits a decade or so earlier.
The vista had dissolved into an undulating sea of hummocks — waist-high depressions and ponds known as thermokarst. Vegetation, once sparse, had begun to flourish in the shelter provided from the constant wind.
Torn between professional excitement and foreboding, Romanovsky said the scene had reminded him of the aftermath of a bombardment.
“It’s a canary in the coalmine,” said Louise Farquharson, a post-doctoral researcher and co-author of the study. “It’s very likely that this phenomenon is affecting a much more extensive region and that’s what we’re going to look at next.”
Scientists are concerned about the stability of permafrost because of the risk that rapid thawing could release vast quantities of heat-trapping gases, unleashing a feedback loop that would in turn fuel even faster temperature rises.
Even if current commitments to cut emissions under the 2015 Paris Agreement are implemented, the world is still far from averting the risk that these kinds of feedback loops will trigger runaway warming, according to models used by the UN-backed Intergovernmental Panel on Climate Change.
With scientists warning that sharply higher temperatures would devastate the global south and threaten the viability of industrial civilization in the northern hemisphere, campaigners said the new paper reinforced the imperative to cut emissions.
“Thawing permafrost is one of the tipping points for climate breakdown and it’s happening before our very eyes,” said Jennifer Morgan, Executive Director of Greenpeace International. “This premature thawing is another clear signal that we must decarbonize our economies, and immediately.”