Industrial partnership between KSA, France scales new heights

LOOKING FORWARD: Seated from left, Chairman of the Council of Saudi Chambers Abdul Rahman Al-Zamil, Vice Minister of Finance Saleh Al-Debassy and French Ambassador Bertrand Besancenot at the forum held in Riyadh on Monday. (AN photo by Basheer Saleh)
Updated 27 July 2016
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Industrial partnership between KSA, France scales new heights

RIYADH: French Ambassador Bertrand Besancenot pledged his support for peace, stability and development of “Saudi-French friendship” at a forum on “Saudi French Military Contract” held in Riyadh on Monday.

The event held at the Ritz Carlton was patronized by the Vice Minister of Finance Saleh Al-Debassy, French Ambassador Bertrand Besancenot and Chairman of the Council of Saudi Chambers Abdul Rahman Al-Zamil in the presence of representatives from more than 60 Saudi and French companies.
The Saudi Ministry of Finance and French company ODAS jointly organized the Saudi-French forum dedicated to IKIP, acronym of “In Kingdom Industrial Partnership”.
“I warmly congratulate ODAS and all the actors who dedicated themselves to this successful event and made it possible. Saudi and French representatives of your group, side by side to engage new partnership, first step for development and shared confidence. On my side, I can assure you that France will assist you all, at the threshold of this new adventure, to reach the goals you’ll set up together for peace, stability and the development of the Saudi-French friendship,” the envoy said.
Gen. Jean-Philippe Bonnet, general delegate of ODAS branch in Riyadh told Arab News that ODAS has been designated by both Saudi and French Authorities to run the contract called SFMC (as Saudi-French Military Contract) dedicated to provide the Royal Saudi Armed Forces with state-of-the-art weaponry. In that frame, more than 25 French companies are involved under the umbrella of ODAS, which plays the role of catalyst for the development of industrial cooperation within the Kingdom.
During this forum, more than 20 agreements were signed, showing the clear intention of the participants to fall within the framework of this long-lasting plan that had been disclosed recently. The French companies, under the aegis of ODAS, have presented more than 25 projects of industrial cooperation in topics as different as optics, electronics, systems integration, maintenance and training, among others.
“For sure, the SFMC running today according to the plan set up by both the Saudi and French authorities brings hope. It will allow our companies to set up new partnerships in all topics, long-lasting and fruitful, for the benefit and the diversification of the local economy and its local manpower,” Gen. Jean-Philippe Bonnet said.


Where We Are Going Today: Workout studio aims to empower Saudi women

Updated 27 April 2018
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Where We Are Going Today: Workout studio aims to empower Saudi women

  • Studio55 is about empowering women to be more in all aspects of life. It’s more than just an exercise
  • It combines spinning with yoga, pilates, TRX, zumba, core fitness and strength training all in one session

Studio55 is a boutique chain for women in Saudi Arabia with a workout studio that features a complete cross-training approach to fitness and well-being. 

It has two branches, one in Alkhobar, established in June 2015, and one in Jeddah, set up in October 2017. 

Al-Batool Baroom, Studio55’s commercial director, said that the studio’s particular approach combined spinning with yoga, pilates, TRX, zumba, core fitness and strength training all in one session.

“It is offered to all our members under one roof through our four workout zones: Ride55, Fitness55, Focus55 and Fusion55.” 

The studio also keeps track of members’ workouts through a software program called Performance IQ. 

It sends the member their workout performance statistics by email at the end of the class and stores the data on their studio profile. 

The information includes their average heart-rate, calories burnt, average RPM (in spinning classes), time and distance.

“Studio55 is about empowering women to be more in all aspects of life. It’s more than just an exercise. We work on awareness, education and community events alongside our workouts and fitness engagement,” Baroom said.

“Every now and then we invite inspiring role-models to come and give an open talk at the studio, as well as prominent instructors to give classes. Some of our guests have included Princess Reema, Raha Moharrak, Dina Al-Tayeb, Manal Rostom, Nelly Attar and Hala Alhamrani.” 

Fatima Batook, founder of Studio55, encouraged women to visit the studio to help to change their lives for the better.

“Women should come to us to be more, to get inspired by our trainers and live their lives to their full potential, achieving not only health and fitness goals but personal life goals,” she said.