Centrepoint signs Hatoon Kadi for back to school collection

The new back to school collections by Babyshop, Lifestyle, Shoe Mart and Splash feature popular characters.
Updated 18 September 2016
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Centrepoint signs Hatoon Kadi for back to school collection

Saudi comedian Hatoon Kadi has signed on with Centrepoint, claimed as the region’s largest family fashion retailer, for the launch of its back to school collection.
Known for her satirical take on issues surrounding women and families, Hatoon brings her own tone to the everyday problems people face.
The mother of two has signed with Centrepoint to share her own perspective on preparing to send her children back to school, through the use of her sarcastic and witty tone.
Ravi Krishnan, division head at Centrepoint KSA, said: “Our back to school offer is a comprehensive one, and in many ways it provides the ultimate solution for the new school year. The insight we built our campaign on is that the back to school season is a stressful time for parents and kids alike, and the least of those stresses should be having to shop for school supplies."
He added: "Hatoon is the perfect voice for the Centrepoint customer because of her amazingly real tone and how she draws upon life experiences. When we approached her for this campaign she could relate exactly with our insight and brand promise.”
The new back to school collections by Babyshop, Lifestyle, Shoe Mart and Splash feature popular characters. and include everything from backpacks and water bottles to pencil pouches and stationery items in an array of "attractive designs and affordable prices."
Moms can relax this back to school season as Centrepoint has them covered with all the back to school shopping needs at one destination. Plus the brand will have children lining up to do all their homework and chores in exchange for its character collections.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.