Nissan-Petromin plans to open 20 more showrooms in Kingdom

Covering more than 3,000 sqm, the Nissan-Petromin showroom has the capacity to display the full model lineup of Nissan cars and is fitted out to Nissan’s global brand standards.
Updated 16 October 2016
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Nissan-Petromin plans to open 20 more showrooms in Kingdom

Nissan-Petromin, Nissan’s new dealer in Saudi Arabia, opened its first showroom in Riyadh on Oct. 10. The showroom is located on Al-Thumamah Road in north Riyadh.
Covering more than 3,000 sqm, the showroom has the capacity to display the full model lineup of Nissan cars and is fitted out to Nissan’s global brand standards.
The opening of this showroom reflects the Petromin’s plan to expand its network and it marks the first time full showroom and vehicle sales in the Central Region.
Nissan-Petromin plans to open a further 20 showrooms across the Kingdom by the end of 2017.
Sakhr Jamjoom, VP, marketing and HR, Petromin Corporation, said: “Petromin is already the market leader in lubricants sales and vehicle servicing in Saudi Arabia, and we are determined to rapidly expand our Nissan showroom and aftersales facility network. Petromin Express is already the largest quick lube network in Saudi Arabia and supports all brands of vehicles. While we continue to expand our network, our aim is always to exceed the expectations of our customers and enhance their purchase and servicing experience. This can be only be achieved by providing excellent customer experience at every touch point in the ownership cycle.”
Simon Frith, MD, Nissan Saudi Arabia, stated: “Today, we witness a new part to Petromin’s story. We know now that Petromin’s strength and expertise in customer service excellence is extended to the central region, and soon across the rest of the Kingdom.”
Commenting on the showroom’s opening, Tony Barlow, chief operating officer of Petromin Saudi Arabia, said: “This ultra-modern showroom is a corner stone for our Nissan business and our expansion in the Kingdom. Petromin looks forward to expanding its business in the central region and Riyadh in particular and to supporting our customers fulfill their motoring needs.”


New Balance opens store in Riyadh

Updated 13 October 2018
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New Balance opens store in Riyadh

American multinational corporation New Balance Inc. (NB), a global leader in athletic footwear, apparel and accessories, opened its new store in the Saudi capital on Thursday. The store, located in the high-end Riyadh Gallery Mall on King Fahd Road, showcases women’s and men’s shoes, apparel and sportswear, sports equipment, and kids and lifestyle selections.

Top Brazilian footballer Carlos Eduardo de Oliveira Alves, who plays for Saudi Arabia’s Al-Hilal Club, cut the ribbon to mark the opening of the New Balance store. The inaugural ceremony was attended by a large number of industry leaders and top-notch executives of Apparel Group, which owns and operates the New Balance stores in Saudi Arabia.

Speaking on this occasion, Alves said: “I am happy to open the store of New Balance, with which I have been associated.” 

The footballer, who recently signed a two-year contract with New Balance endorsing the brand, called on the shoppers “to visit the store where they will be led into an interactive and immersive experience of the brand, welcomed by dynamic visuals.”

Referring to the range of the New Balance Athletics Inc., a statement released on this occasion, said: “The New Balance’s Riyadh store is roomy and bright, and presents the brand’s footwear and apparel in a raw-concrete environment.” 

New Balance, the Boston-based maker of trainers and running shoes, is planning to aggressively expand its presence in the Gulf region, increasing its store count to 50 by 2020. 

“The launch of this store is the pinnacle of our progress in the Kingdom and the Middle East, but it is also just the start,” said the statement, adding that the Boston-based company is excited to announce the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to NB heritage, while further representing the intersection between where lifestyle and sport meet, it said. 

Alves, who inaugurated the New Balance store, plays for the Al-Hilal Club as a midfielder. He joined Al-Hilal in 2015, scored several goals for the club and won many honors. 

New Balance Athletics Inc., popularly known as New Balance, is among one of the world’s major sports footwear makers. 

This $3.8 billion company, which has more than 5,000 employees globally on its payroll, manufactures shoes with high-technical specifications such as, blended gel inserts and heel counters.