JEDDAH, 15 January — The latest print readership survey, commissioned by the Joint Saudi Media Committee, was officially released here yesterday. The survey was audited by Earnest & Young (Florida), one of the world’s most reputable auditing companies while the fieldwork was executed by AC Nielsen Amer, a leading provider of market research, information and analysis to consumer products and service industries. John Pawle of Second Sight International, who has extensive experience in media research, was assigned as the independent consultant and controller of the project.
Readership survey released



