RIYADH, 28 November 2002 — Saudi Internet users can vote for their favorite car and win prizes worth hundreds of thousands of riyals, thanks to a strategic collaboration between a regional auto magazine and a leading Arabic portal.
This was disclosed to Arab News by Nadim Barrage, managing director and co-publisher of Sport Auto, which is collaborating in the online "Vote & Win" contest with Naseej.com. He said Saudi Internet users are eligible for the Saudi Car of the Year 2003 voting contest. A random draw will be held in Jeddah in February 2003, and the results will be published in Sport Auto magazine.
A special microsite has been set up for the event, which will be hosted on Naseej.com. It will include a registration form, in addition to the voting section. Once visitors to the microsite register, they can vote for their favorite car. There will be 70 cars to choose from, divided into 14 categories, with five cars under each category. Participants will need to choose one car from each category.
"We chose Naseej.com because it provides the best exposure to Saudi Internet users. By working with Naseej, Sport Auto will be able to extend its reach to the Saudi online audience and offer them a more comprehensive interactive experience", Barrage said, adding: "Naseej.com’s large user base also offers the opportunity to attract new participants to the event."
The online voting channel will be featured on the microsite http://sacoy.Naseej.com. This will offer the participants a chance to win a 4X4 family car and other prizes worth up to SR100,000.
The alliance between Sport Auto and Naseej comes as part of Naseej’s efforts to add value to its visitors by working with such leading content providers as Sport Auto magazine, and many others. "We are very pleased to collaborate with Sport Auto to further develop and expand their already successful program," Mohammed Alkofide, business development manager of Naseej.com, said.
Naseej started its operations in early 1997 as the first online service in the Kingdom. The goal was to enable Arabs, in general, and Saudis in particular, to benefit from the new information revolution. Naseej.com was the first to publish content on the Internet using Arabic text characters.
