JEDDAH, 3 December 2002 — A brand equity index survey commissioned by LG Electronics revealed that LG has achieved 69 percent unaided brand awareness in Saudi Arabia. The regional brand equity index showed that LG’s unaided brand awareness throughout the Middle East and Africa was 45 percent, far higher than the global average of 26 percent emanating from 43 surveyed countries outside the region. The survey, which also covered four of LG’s key competitors, was carried out through face-to-face interviews over a five week period with more than 1,000 consumers aged between 20 and 59 across nine countries in the Middle East and Africa. “The results make heartening reading,” said M.B. Shin, president, LG Electronics Middle East and Africa. “The unaided brand awareness leadership in Jordan and Saudi Arabia has given us a substantial lead for the rest of the region. The average unaided brand awareness of LG throughout the region has increased from 14.1 percent four years ago, while those of our competitors has remained the same or, in some cases, decreased. It means we still have a way to go in achieving our goal of 50 percent regional unaided brand awareness by 2005, but we are confident that with aggressive marketing, enhanced customer service initiatives, continual product upgrading and range expansion, we will reach our aim of becoming the top national brand based on customer satisfaction.”