MANAMA, 25 June 2003 — Thirty-five executives from central banks, ministries and leading commercial banks and companies in Saudi Arabia, Bahrain, the UAE and Kuwait attended a highly successful two-day executive program arranged by Harvard University’s Center for Middle Eastern Studies and Kuwait Projects Company Holdings (Kipco) at the Ritz Carlton Hotel, which ended on Monday.
The program, sponsored by United Gulf Bank (B.S.C.) E.C., was in the form of extensive and interactive discussions led and conducted by Professor John L. Quelch and Assistant Professor Mihir A. Desai of the Harvard Business School. Professor Quelch is an expert on global business practice in emerging as well as developed market, international marketing and human resource management, and public policy and society. Desai is also an active faculty in the Harvard Business School (HBS). He received the Student Association Award for teaching excellence from the HBS Class of 2001.
The attendees discussed several business case studies regarding the role of marketing and finance in the business environment and as well as their applications to improve management performance.
The two experts from the Harvard Business School explored in detail the experiences of successful and unsuccessful companies in the marketing and finance fields and the lessons drawn from them.