Haji Hussein Alireza (HHA), Saudi Arabia’s Mercury importer-dealer, recently received an award form Ford Middle East in recognition of its impressive achievements in after-sales and parts across the Kingdom. HHA thus joins a long list of Ford dealer partners in the region to be honored recently by Ford Motor Company (FMC). “This award is no less than what HHA deserves,” said Alan Eggen, dealer operations manager for Saudi Arabia and Kuwait and the rest of Ford Middle East. “It’s an accurate reflection of the great strides the whole team has made in customer service and after-sales support, and demonstrates its readiness to maintain the peak performance of Mercury vehicles on the road at all times across the Kingdom.” HHA’s inventory of Ford and Mercury spare parts in the Kingdom has increased by more than 50 percent over the last year, meaning that Ford and Mercury vehicles are easier to service than ever before. In addition, the dealership opened four new parts outlets — one each in Madinah and Jeddah and two in Riyadh, and there have been further investments in the parts training facility at HHA’s Jeddah headquarters. “FMC’s recognition is a great testimony to our hard work and dedication to constantly improve our after-sales services, and I would like to personally recognize all of our employees and management team for their hard work and commitment to achieve and maintain great levels of customer satisfaction and loyalty,” HHA Director and General Manager Ali H. Alireza said.
Integration
Mohamed Fal has been elected partner and board member of Integration Group of Companies. After a most successful career pioneering in the Arab Media Industry, Mohamed Fal, yet again, displays vision and leadership by joining forces with Integration. At its first 2004 board meeting, the Worldwide Board elected Fal as partner and board member. “Since my early days in advertising,” says Oscar Jamhouri, CEO of Integration Group, “I recall Mohamed as an active supporter of daring initiatives — all with the aim to better the advertising and marketing practices in the Middle East. So, with the same farsighted spirit, Mohamed has now agreed to strengthen our group capabilities in areas of influence among blue chip regional clients and know-how of corporate affairs.” Integration Group is viewed as worldwide leader in IMC management. Engagements are delivered across the globe — more than 40 markets to-date for clients such as Procter & Gamble, the Coca-Cola Company, Nissan Motors Company, British Airways, Nestle, Danone and Kellog’s. Integration is proud to have established global alliances with the following multinational organizations: TBWA since January 2004, Dentsu Inc. since April 2003, OMD since July 2003, Zenith Optimedia UK & Asia since 2002, SMG (Starcom MediaVest Group) since December 2002 and Saatchi & Saatchi since August 2001. Its website: www.integration-imc.com
Ajmal Perfumes
This spring, Ajmal Perfumes is treating young and vibrant women to its new Teenz gift box — a trendy collection comprising the youthful fragrance Teenz Eau de Parfum and other essential products for fashion lovers. The vibrant and refreshing notes of the new perfume, which has delighted spirited women since its introduction, is now available in a gift collection. In addition to Teenz, the gift box consists of the fragranced body lotion, five distinctive shades of lip-gloss and stylish Swarovski crystal tattoos suitable for all glamorous occasion. “Teenz has enjoyed tremendous popularity since its launch in 2001, appealing to dynamic women who follow international trends closely. In understanding the needs of our customers and broadening our product offering, we’ve created the gift box for vivacious women on the go,” said Nazir Ajmal, chief perfume at Ajmal Perfumes. The gift box has been crafted to contain the successful fragrance and other products a young lady may need for a trendy look. Those who enjoy the scent will find the new collection both convenient and cost-effective. Teenz Eau de Parfum and its body lotion have an infusion of floral, fruity and watery notes. Their lingering effect is due to the hint of musk, which is fused with the stimulating notes of watermelon and melon.
Al-Musalli & Al-Rais
Al-Musalli & Al-Rais Company for Gold and Jewelry conducted a training program for its branch managers in Jeddah recently. This was part of its contribution to the Kingdom’s ongoing Saudization plan in the gold and jewelry sector. The company organized the program in cooperation with a specialized national company. Fifteen branch mangers of the company attended the program under the title “Difference between the manager and the leader.”
Majdi Al-Rais, deputy manager of Al-Musalli and Al-Rais Company, said the training course had been specifically designed for the company’s 100 percent Saudi staff in all of its outlets Kingdomwide. He announced that there would be another training program for the company’s sales staff. “The plan of replacing expat workers by Saudis in the gold and jewelry sector has turned out to be a success, and this is proved by our own experience,” he said.
Team for Germany
More than 20 Saudi companies are to take part in the delegation that leaves for Germany on May 31, according to Manfred Rothgaenger, the delegate of German foreign trade and industry in Saudi Arabia, Kuwait, Bahrain, Oman and Iraq. Organized by GESALO, the delegation will be accompanied by Abdulrahman Al-Jeraisi, chairman of the Saudi Council of Chambers of Commerce and Industry. “Business between Saudi Arabia and Germany has been growing and there are a lot of fields where the two countries can cooperate and develop more business,” Rothgaenger, said “The aim of the delegation is to promote bilateral trade between the two friendly countries,” he added.
Philips
Philips introduced its new Flat TV range of television sets, including plasma screens with the award-winning Pixel Plus technology and brilliant-color LCD models at a roadshow and press conference in Jeddah yesterday. “Saudi Arabia is our most important market in the Middle East, and this roadshow will go round the Kingdom.” said Khalid A. Tuer, Philips regional general manager, Middle East and Africa. “We are introducing innovative technology. The range has a choice of 12 models, including four plasma screens with Pixel Plus and three portable LCD sets that give a perfect picture for every room in the house,” said Ahmed Sfarjilani, vice president, United Yousef M. Naghi Co. Ltd. “Led by the difference in image definition from Pixel Plus, Philips’ flat Plasma and LCD TVs bring the home entertainment experience alive with sharper images and more natural colors,” he added. “Trends are changing globally,” said Porus Sheriar, senior product marketing manager, Philips. “From health to consumer products the trend is toward slim — TVs that hang on the wall like paintings, enhancing the décor,” he added.