British Airways Executive Club is now offering its customers BA Miles to enable them to enjoy flights and special benefits. Membership is completely free, and offers a whole host of special features to all the family.

By joining the Household Account, customers can: Pool BA miles with up to six other members of their household; update their profile with meal and seat preferences; redeem BA miles for anyone within the Household Account; earn BA miles on all eligible fares with our partners; check out their Household Account balance online; earn individual tier points every time they fly on an eligible fare; and any Household Account member above two years of age can achieve gold or silver status.

Interested? Customers are welcome to contact British Airways or visit www.ba.com/execclub, the airline says.

On arrival at the airport, airline ground staff will provide customers under the scheme with any extra help they should need. Families with small children will be invited to board first.

To help keep children occupied and happy, the airline offers two in-flight activity packs on long haul flights — one for children aged three to seven years and one for children aged eight to 12 years. The packs include activity books, puzzles and games.

Specially prepared child meals are available on request. British Airways meals are designed to be both interesting and filling and include favorites like chicken nuggets, pizza and baked beans.

For a completely relaxed journey, the airline also offers a “feed kids first” service on many flights, so parents’ own meal won’t go cold while they are helping their children enjoy theirs.

At any point in the flight, children can enjoy non-stop entertainment on the Disney/Cartoon Network or view the very latest blockbuster family movie.

British Airways Holidays offers a range of London hotels and apartments, many offering special rates for families.

Triple rooms are available at several centrally located hotels, with some properties allowing one child to stay free when sharing a triple room with two paying adults. Many hotels also allow one to two children to stay free (on a rollaway bed) when sharing a standard double room with two paying adults. Rooms are subject to availability and the airline recommends booking early. Apartments, capable of accommodating up to four people, are also available.

British Airways Holidays offers a wide range of excursions and sightseeing options, many suitable for families.

For information on where to stay in London and all BA’s latest accommodation deals, visit baholidays.com.