Acer Computer (ME) has invested in a new Customer Relationship Management (CRM) Department. Acer is among one of the first companies in the Middle East’s consumer technology sector to deploy a dedicated, multilingual CRM team. Staffed by service and technology experts, Acer’s CRM department was formed at the beginning of the year.
“The hardware market in the Middle East is competitive,” said Naveen Sethi, CRM manager, Acer Computer (ME) Ltd. “Starting this new service has provided Acer with unique insight into regional spending trends, strengthening our position in the market.”
Acer’s CRM department, which is based at its regional headquarters in Jebel Ali Free Zone, is responsible for covering the entire Middle East, North Africa and Mediterranean customer-base. Supported by cutting-edge technology, the business unit’s two primary functions are to handle incoming calls from customers and to make outgoing calls to existing and potential customers. The CRM department will enable Acer to develop better communication channels, collect vital data such as customer details and order histories, create detailed profiles and identify new selling opportunities.