With needle and thread she weaves the story of her love for Arab dress. And she fulfills the dream that has often come to her which is to reach the heights of elegance through developing her country’s heritage.
In her new collection that she calls “Feminine Poems,” the innovative Saudi designer, Amina Al-Jassem, has assembled scattered verses from the tradition and heritage of different tribes and blended them with world civilizations in a poem understood by the elegant woman who searches for renewal, and glamour. Amina’s creativity is in the delicate materials decorated with embroidery. Her distinctive touches are also seen in the accessories of pure silver, crystal and shells and the elegance of matching handbags embroidered by hand.