The Partnership Advertising has added yet another trophy to is collection of international awards by winning the world bronze medal at the New York Festivals 2005 Design, Print and Outdoor Advertising awards held in New York. The New York Festivals awarded the Partnership a world bronze medal in the print advertising category in recognition of its creative press advertisement that was conceived in the cause of peace and human rights for Othaim Commercial Group, one of its retail clients in Saudi Arabia, which is known for promoting strong family and social values. The winning entry features a bleeding Saudi headdress, accompanied by a message — Don’t allow terrorism to distort our traditions. This was an appeal to people to stay away from deviant, antisocial acts. The advertisement was released in the media to coincide with an anti-terrorism conference that was held in Riyadh, and organized by the Kingdom.