Sony Ericsson has introduced its new mobile phones in Saudi Arabia and elsewhere in the Middle East. The Z520i global phone has been heralded as the “must have” amongst the fashion elite. The phone is aimed at the fashion conscious who want an up-to-the-minute device in an appealing, stylish design. The high tech features are wrapped inside an eye catching smooth sleek body of an elegant clamshell, creating a small and inviting handset that fits in the hand as easily as it does in the pocket of designer clothing or a couture bag. “The Z520i is specifically designed for the stylish younger generation, particularly the young modern woman, who wants to carry an attractive accessory just as much as a mobile phone. The design is small and neat, and it showcases a great new caller ID feature using a rim of blue light and can be easily personalized,” says Husni Al-Assi, GM, Sony Ericsson MEA. The Bluetooth-enabled device is a fully featured phone that works all over the world allowing jet setters to call home with convenience. Sony Ericsson has also announced the availability of its new 3G mobile phone, the K600i. The sleek, eye-catching mobile phone includes high quality video telephony, a 1.3 Mega Pixel camera and a fast download of compelling mobile content.