PepsiCo International has launched its newest soft drink, Mirinda Batman Blast Berry Fusion, which offers consumers in Saudi Arabia an “unprecedented flavor.” The new drink is bottled in special packages with images of Batman, the famous cartoon and movie character. “Mirinda Batman Blast Berry Fusion, which has the taste of berry fruit, is an important addition to the various innovative Mirinda flavors,” PepsiCo International’s Gulf Marketing Manager Farhan Hasan said. “The launch of the new drink is part of our interaction with our consumers. We’re always striving to offer them unique flavors embodying the true qualities of our products. We decided to offer the new innovative flavor in special packages highlighting the character of brave and adventurous Batman”.