Memac Ogilvy’s “Bra” campaign won a bronze award in the New York festival’s international design, print and outdoor advertising awards. The agency won another bronze award for its creative work for Volvo and a finalist certificate for its American Express gold campaign. The New York festival awards honor excellence in creative communication work around the world. The bronze award for the breast cancer campaign featured a message with great impact tactfully written on a brasserie label. Working with ‘Sauce’ Boutique, the agency did the ‘Bra’ advert as a pro-bono service. As well as providing the brief and creative idea, the agency covered the costs for the photography and production for this advert. A bronze award also went to Memac Ogilvy’s creative work for “Life line” a Volvo road safety campaign.