RIYADH, 12 October 2005 — With new Mobily service, customers can ask their friends to call them back by pressing a button instead of the conventional practice of “Missed Calls.”
“If a customer cannot or does not want to initiate a call, he can use this service to ask someone to call him back,” Hamoud Al-Ghobaini, officer in charge, corporate communications of Mobily said. The new service “Call Me Back” is available for prepaid and postpaid customers in English and Arabic. For English, customers should enter *188* Number# and press send. The receiver will get an instant SMS displaying the caller’s number with the following text: “Please Call me. “ For Arabic: *199* Number# and press send. Al-Ghobaini said the new service is free of charge and the receiver can be a subscriber to either Mobily or Saudi Telecom Company (STC). “A maximum of three ‘Call Me Backs’ will be allowed per customer per day,” he added.
Meanwhile, Mobily customers can now pay their mobile phone bills and top-up their pre-paid mobiles with unlimited amounts of money by using M-Pay system.
M-Pay will provide Mobily with a greater control and optimization of prepaid distribution and postpaid bill collection. M-Pay enables Mobily customers to conduct a prepaid recharge or postpaid bill payment in any amount for themselves or anyone else in real time by using only their mobile phone at the M-Pay equipped points of sale. Mobily signed an agreement recently with Imovation, a UAE company, to provide this unique system to its customers in the Kingdom.
Abdulaziz Al-Tamami, Mobily COO, said that using the M-pay mobile payment system would provide alternatives for Mobily customers in the Kingdom and support the electronic payment solutions industry. It will also heavily reduce the costs which are in line with Mobily goals to apply e-government programs in the Kingdom. “Mobily is diligent in providing the latest advanced technology for its customers.”
Dani Al-Yamour, general manager for Imovation, said Mobily customers can use this technology from all Mobily dealers in the Kingdom. Customers can choose the type of payment they wish to make, dial the free number 1456, which is allocated for M-pay customers and within seconds the transaction can be made and the customer will be notified by a receipt. Mobily provides this M-Pay payment system in all its branches in the Kingdom in addition to shopping malls and major markets. Mobily’s objective is to gain 5 million subscribers or 50 percent of the Saudi market.