Abu Dhabi Motors, the exclusive importer for BMW, MINI, ALPINA and Rolls Royce vehicles in Abu Dhabi and Al Ain, has successfully completed the BMW Quality Management Assurance program with a score of 96.1 percent, the highest ever achieved in the Middle East. QMA is a voluntary quality assurance scheme designed for BMW importers that provides a framework of business standards to improve internal communication and efficiency of processes to enhance customer loyalty and profitability. Arno Husselmann, general manager of Abu Dhabi Motors said: “This was a quality performance from a quality team that demonstrated the highest standards of professionalism. The QMA program has been developed and refined at BMW dealerships around the world over a number of years and is differentiated from other quality assurance programs by its cross-departmental applications and approaches for achieving greater business efficiency.