The centenary festivities at Aujan Industries continue, as the largest privately owned independent soft drink and confectionary manufacturer, marketer and distributor in the Middle East celebrates the 79th Ramadan with Vimto across the region with a new campaign. Since 1928, Vimto has been sharing its “great taste” with families in the region throughout the year, and in particular during Ramadan. The Ramadan campaign kicked off before the beginning of the holy month. The new campaign honors the role of Arab mothers and the important role they play within the family and the contribution they make to overall preparations and festivities. “We regard our deep roots in the local GCC culture and market as our valued heritage and the foundation of the future growth of Aujan, therefore we are particularly proud of Vimto, one of the Gulf region’s traditional drinks during Ramadan and throughout the year,” said Tolga Sezer, marketing director at Aujan Industries. The teaser campaign was aired prior to the start of Ramadan, which was followed by a series of TV commercials that highlight traditional festivities.