Swatch has introduced its fall/winter 2005 collection in this part of the world. The new collection includes models from across the lines, which reflect contemporary trends and themes ranging from abstract art and urban glitter to exclusive luxury and the infinite diversity of romance. The collection rides the edges of contemporary culture, from art and technology to popular design and high-end fashion. As ever, the search for new materials is combined with the endlessly inventive drive of young artists working in the world’s most advanced design labs. The result is a delightfully surprising sampling of contemporary trends in fashion combined with elements representing the timeless world of the arts. New to the range of Swatch products is a model designed exclusively for men - Irony Petite Seconde. Comparable in size to an Irony Chrono, the Petite Seconde has a small dial with a second’s hand, set within the larger dial at hour 6. The new Irony is designed for the man whose taste for the traditional reveals an appreciative eye for functional elegance. Overtly masculine and definitively modern, the Petite Seconde adds a touch of class to the gentleman’s stylish collection.