JEDDAH, 3 October 2006 — Samsung Electronics has predicted a strong growth in the consumer electronics industry and vowed to maintain its leadership in introducing innovative entertainment products.
In his keynote speech at IFA 2006 held in Berlin recently, Chiwon Suh, Samsung Electronics Co. Ltd.’s president and CEO for the Middle East and Africa region, said “Samsung is poised to deliver rich digital experiences for a wide variety of content and services through its broad portfolio of digital media products.”
“The developments brought about by the digital renaissance are opening up many exciting new opportunities,” Chiwon said, adding that they are leading to an era of rich digital experiences. “This comes at a time when Samsung is experiencing strong growth worldwide, with remarkable success in the Arabian market,” he said.
As an industry leader, Chiwon said, Samsung is at the forefront of providing rich digital experiences through its broad portfolio of digital media products, which include high-definition TVs, Blu-ray disc players, Home Theater Systems, MP3 players and cutting-edge mobile TVs.
“High definition content, captivating design and new product interactions define the new consumer experiences in this stage of the digital renaissance,” he said.
Chiwon added that the company put emphasis on its overseas markets with major investments in manufacturing, logistics, research and development, and design facilities.
Suh said: “This region is in a state of dynamic growth demanding a state-of-the-art products that are ahead of the worldwide trends. The IFA as well as the local Gitex provide the optimal platform to showcase Samsung’s achievements in digital excellence.”
Inamulllah Butt, marketing manager, Samsung Electronics Middle East and Africa, said, “The company is committed to provide cutting edge technology and bring digital convergence to our local markets.”
IFA 2006 showcased Samsung’s wide array of cutting-edge digital products.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of $56.7 billion and net income of $7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units — digital appliance business, digital media business, LCD business, semiconductor business and telecommunication network business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
Intelligent DDI
Recently, Samsung unveiled the ‘intelligent’ mobile display driver IC (DDI), which enables the displays on handheld devices to deliver clearer images in broad daylight. The development of DDI once again proves the supremacy of Samsung, a leader in advanced semiconductor technology solutions.
The launch of DDI is aimed to further strengthen Samsung’s market hold in the Middle East and Africa region. The company is confident that the new product will definitely increase the parent company’s sales, which amounted to $56.7 billion in 2005 and a net income of $7.5 billion.
This region is in a state of dynamic growth demanding state-of-the-art products that are ahead of the worldwide trends.
Samsung’s development of intelligent mobile DDI has revolutionized its application, which until now has been designed simply to drive the LCD panels mounted on mobile devices. The intelligent version reduces display power consumption and improves image quality on mobile displays.
Samsung’s new DDI device automatically measures the brightness of ambient light and determines the optimal image output. While enhancing the visibility of on-screen images outdoors, this DDI device can reduce the power consumption of the display module by nearly 30 percent by lowering the backlight brightness in an indoor environment.
Demand for mobile DDI continues to expand, from mobile hones to MP3 players, personal medial players and other product segments. Samsung expects the global DDI market for mobile color display to increase from 1.6 billion units in 2006 to 2.3 billion units in 2009.