RIYADH, 3 October 2006 — In line with its ongoing expansion strategy, Fawaz Abdulaziz Alhokair & Company said on Sunday that it will launch 15 new fashion brands in the Kingdom over the coming few months.

Adding to its current powerhouse line-up of 42 brands as at March 31 — including the likes of Zara, Massimo Dutti, La Senza, Celio, Adams and many others — the company will shortly introduce new brands born in the region and overseas.