FOR a small country, Switzerland leaves a big impression on those who visit there. It’s a crossroads for the cultures of Europe, and many languages are spoken there, including French, German, Italian and English. Romansch, that language closest to the tongue of Ancient Rome, also is spoken within its borders. Every city has its own, unique blend of these influences, which makes for an exciting and varied experience when touring Switzerland.
The Swiss also are famed for a variety of quality products, from cheeses to some of the finest watches — and chocolates — in the world. The manufacturing and export these goods also means that the Swiss tend to be busy, and their precision goes far beyond their timepieces.
For more than a century, Switzerland has been known for its fine watches and clock movements. Since 1876, Swiss watchmakers have formed federations and maintained high quality throughout the industry. Many of the world’s most respected watches come from Switzerland, including the brands of Zeno, Omega, IWC, Mondaine, Victorinox, Tissot, Certina and Wenger. Many of the finest come from the city of Geneva, where the cases are stamped with the city’s name instead of the country’s. Whichever is engraved on a watch is a mark of quality.
The preoccupation with time is a national obsession. The trams are a good example of this. The tram schedules operate with watch like precision, and arrivals and departures occur exactly on time, which makes public transportation a dream. Although tram networks are disappearing in some countries, Switzerland is modernizing its system. In fact, public transportation is so reliable, taxi cabs are rare in most cities.
Geneva may be the country’s best-known city, but Zurich is Switzerland’s largest. It has plenty of activities for young and old alike. The city is rich with museums and historical places. St. Peter’s Church displays the largest clock face in Europe. At the Swiss National Museum you travel through time from the Stone Age through the present in castle-like surroundings, or you can visit the city’s fine opera house. Don’t miss the Kunsthaus, where many sculptures and paintings are exhibited. If you prefer to shop, try the two-kilometer long Banhofstrasse. Most of the strasses, or streets, end at the shores of Lake Zurich, so you are never far from a beautiful view.
Awe-inspiring beauty also awaits as you start on the road from Zurich to Lucerne, considered one of the most unforgettable roads in all of Europe. Quaint country farmhouses dot the landscape of trees and mountainsides. One of those mountains is the Engelberg, or Angel’s Peak, which got its name after an early Christian monk looking for a place to settle saw an angel and decided to stay.
Once you reach the city on the shores of Lake Lucerne, the Swiss Alps beckon and offer snowboarding and skiing in winter or hiking and mountain climbing in summer. If you want breathtaking views without the exercise, take the unique, revolving Rotair aerial gondola to the area’s highest vantage point, Mount Titlis. On this trip, you can stop and visit the Ice Grotto at the 10,000-foot mark.
For those fond of melted cheese, a Swiss fondue might be the meal to try. The cheese is served molten in a heated pot, and diners use long fondue forks to dip small pieces of bread. It’s a great treat on a cold, winter’s day.
Fond of fondue or not, chocolate lovers will melt over the mouthwatering confections for which the Swiss are famous.
One of the most famous Swiss chocolate makers is Lindt and Sprüngli, started in Zurich 160 years ago when confectioner David Sprüngli-Schwarz and his inventive son, Rudolf Sprüngli-Ammann tried a new Italian process of chocolate making, which caught on and sparked rapid growth for the family business. Later, Rudolph Lindt invented a process that improved chocolate by giving it more aroma and taste and better melting qualities, and the sweets became even more irresistible.
When you leave this land behind you, you’ll remember the friendly people, the beautiful panoramas, the museums, the watch shops and the chocolate that melts in your mouth, you also may find that Switzerland has melted your heart.

